How to Build a Personal Brand That Feels Like YOU (And Actually Attracts Dream Clients)

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Sarah Cordiner|2 July 2025

If you think your brand is just your logo and colour palette… darling, we need to have a chat.

👉 Reflect today: What are your last 10 posts saying about you?
If a stranger scrolled them — would they hire you, follow you, or run away?

Here’s the truth most “branding experts” won’t tell you:

1️⃣ Your Brand Is Not Just Design — It’s Behaviour
Your consistency is your brand.
Your energy is your brand.
How you treat people, what you say (or don’t say), and how you show up — that’s what people remember.

2️⃣ You Already Have a Brand — Whether You Like It or Not
If you’re always moaning online… yep, that’s your brand.
If you’re reliable, helpful, and light up a room (or a Zoom)… that’s your brand.
Branding is about choosing what people say about you when you’re not in the room.

3️⃣ Your Brand Archetype Will Change Your Life
I did a professional brand archetype assessment (not a fluff quiz), and it blew my mind.
Turns out, I’m a 50/50 split between the Creator and the Entertainer — not the serious “Sage” I thought I had to be.
That moment gave me permission to be ME — sparkly, hilarious, real, raw Sarah.
Full beans. Full impact. Full flow.

🎯 When you know who you are and how your audience experiences you, everything gets easier: your content, your outfits, your tone, your team, your offers.

💡 Want the full step-by-step blueprint to build a magnetic personal brand that feels like you AND sells for you?

👉 It’s all inside The Legends Lab: www.sarahcordiner.com/legends

PersonalBranding #BrandArchetypes #AuthenticMarketing #LegendsLab #SarahCordiner #ShowUpAsYou #MagneticBranding

Sarah x

How Sarah Cordiner Can Help You Scale Your Business with Tech, AI, and Automation

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