Let’s start with perspective.

Over 90% of businesses don’t make it past the first year.
If you’ve made it anywhere near three years, you’re already in the top 10% of businesses in the world.

👉 Reflect Today: Are you treating yourself like you’re behind… when statistically, you’re already exceptional?

Here’s what most people don’t realise:

1️⃣ Survival Is the First Skill of Business
Business today isn’t about being clever.
It’s about problem-solving — constantly.
Especially now, when technology and AI are forcing evolution whether we like it or not.

2️⃣ One Phone Call Can Change Everything
I once woke up to a call saying:
“Sorry Sarah, the government has cancelled the funding. We can’t pay you this month.”
By the next morning I’d lost $2.7 million and 21 staff in a single day.

That’s not a mindset issue.
That’s reality.

3️⃣ When Markets Change, Expertise Can Become Obsolete Overnight
I had seven years at university and 15+ years of experience.
Then ChatGPT went public and suddenly anyone could say:
“Write me a course on how to bake a cake.”
Done.

My role didn’t disappear because I wasn’t good.
It disappeared because the market no longer needed it in that form.

4️⃣ Growth Punishment Is a Signal, Not a Curse
Every time my business grew, my bills tripled.
More courses? Higher fees.
More clients? Higher fees.
More bookings? Higher fees.

That frustration was the clue.
And that’s how Tekmatix was born — accidentally solving the problem that annoyed me the most.

5️⃣ Your Greatest Irritation Is Often Your Million-Dollar Idea
What annoys you in your industry?
What feels broken?
What feels unfair?
That’s not random.
That’s opportunity knocking.

6️⃣ Change Looks Like Destruction Before It Looks Like Expansion
For a seed to reach its greatest expression, its shell must crack.
To anyone watching, it looks like failure.
It isn’t. It’s transformation.

7️⃣ Business Is Simpler Than People Make It
Get in front of people.
Sell them something.
Then sell them more.

Everything else is optimisation.

8️⃣ If You Don’t Know Your Numbers, Nothing Else Matters
Conversion rates used to be around 13%.
Today they’re closer to 1–3%.
That means if you’re not hitting your cold audience number every month, you simply won’t hit your revenue goal.

It’s not personal.
It’s maths.

9️⃣ Failure Is Not Doing — Success Is Inevitable if You Do Enough
The more you do, the more money you make.
So if you’re going to fail…
Fail spectacularly.

🔟 Your Weirdness Is Your Richness
What makes you weird makes you stand out.
What makes you abnormal makes you visible.
What makes you different cuts through the noise.

Turn it up.
Don’t sand it down.

🎯 Your great-grandchildren won’t know your name.
They won’t remember your logo.
They won’t remember that awkward post.

So zoom out.
Get perspective.
And build the damn thing anyway.

Join Sarahcordiner.com/legends today!

Sarah x