Find below a FULL recording of Sarah Cordiner presenting an ‘Email Marketing Workshop’.

If you don’t have an email list, you have a high-risk business.

Relying solely on social media or manual outreach for customer communication and sales is a risk no business can afford.

Plus, wouldn’t it just be awesome if you could put almost all of your sales on autopilot??

Of course it would!

Join Sarah Cordiner, ‘Female Entrepreneur of The Year 2023’ and an internationally acclaimed business coach, for this workshop on how to turn followers, leads and exposure, into sales – by using some simple strategy, a bit of tech and simple email marketing.

In this practical and energetic presentation, you’ll learn how to create a valuable asset for your business that not only nurtures your customer relationships for you –  but also drives your sales and repeat business for you.

Whether you’re a tech-savvy professional or feel as tech-savvy as a potato, Sarah will guide you through every step with practical, easy-to-follow strategies that will help you scale, automate and make more money in your business.

What we will cover:

• Why your email list is a financial asset in your business
• Learn Effective Email List Building Strategies
• How to attract and get people to opt-in to your email list
• How to create and use lead magnets to grow your email database, as well as other list-building ‘calls to action’
• Get a behind-the-scenes look at a typical email marketing automation
• Exactly WHAT to put in your emails when doing email marketing
• How to structure and send emails that boost sales and make your contacts love you
• How to create an automated email sequence
• The number 1 MUST have email automation that EVERY business MUST have in place
• Non-techy explanations of email marketing and what to do to get it right.

CLICK THE YOUTUBE VIDEO BELOW TO WATCH THE FULL WORKSHOP RECORDING NOW:

You can also check out my ‘Email Marketing’ Playlist of videos on YouTube here: https://www.youtube.com/playlist?list=PLcqbRUy3Bty6o9rKrsd8zFI6jvWSAlxkt

Is Email Marketing Really Dead?

I’ve heard the whispers too. People have been saying, “Email marketing is dead.” And let me tell you, that’s absolute rubbish! Email marketing is far from dead. It’s alive, kicking, and still one of the most effective marketing and relationship-building tools we’ve got in our digital toolkit.

If you’re one of those who think, “Oh, no one reads emails anymore because I don’t read mine,” I’ve got news for you: Just because you don’t read emails doesn’t mean nobody else does. With 8 billion people on this planet, trust me, some of them are reading emails. Even if just a handful start opening yours, you’re on your way to gaining loyal customers.

And here’s the kicker: Only half of the world’s population even has access to the internet. So when people whine about the online world being saturated, I have to laugh. We are literally the pioneers of this whole digital revolution! How insane is that?

The Reality Check: Email Beats Social Media

Let me hit you with some stats that might blow your mind. On social media, only about 1% of your friends or followers see your posts on average. 1%! And yet, people are terrified of posting too much in case they lose a follower or two. Now compare that with email. The global average open rate for emails is a whopping 36%! That’s 35% more chances of being seen by your audience than with social media alone. Think about that next time you hesitate to hit “send” on an email.

Oh, and just to be clear—I’m not saying you should dump social media altogether. I’m saying, do both. You need all the exposure you can get in this digital jungle.

Why Your Email List Is an Asset

Let’s talk about what your email list really is: it’s not just a list of names and email addresses. It’s a business asset. When someone goes to buy or invest in your business, one of the first things they look at is your database. How many people are on it? Are they engaged? Do they buy from you? Regularly?

Your email list isn’t just a marketing tool—it’s part of the actual value of your business. And guess what? Email marketing still delivers the highest return on investment (ROI) across nearly all industries. The cost to send an email? Basically zero. The potential returns? Through the roof. So, pop your 10-minute email together, hit send, and watch your bank account thank you for it later.

Embrace the Pioneering Spirit

As much as email marketing is effective, don’t forget that we are still just scratching the surface of the online world. When people tell you the digital world is saturated, laugh it off. Only half of the world has access to the internet! We are the pioneers in this space, and people will look back at us and wonder why more of us didn’t take full advantage of the opportunities we had.

We aren’t behind—we’re actually ahead of the game. So, if you haven’t yet embraced email marketing or are worried you’re late to the party, stop right there. You are literally standing at the forefront of the future of business.

So, How Do We Build Our Lists?

This brings me to one of the most common questions I get: “How do I build my email list?” The answer is simple: Ask for it. Create lead magnets that speak to your audience’s desires. Keep them simple—no need for a 20-module course! A checklist, a quick win, a Zoom workshop recording—these things work wonders as lead magnets.

And here’s a trick: Use Canva! You can create gorgeous, downloadable PDFs in minutes. Stick your lead magnet on an opt-in form, collect those email addresses, and let the magic begin.

Automate to Dominate

Once people are on your list, the key is automation. Don’t manually follow up with everyone who grabs your lead magnet—that’s what email automation is for. You can set up sequences that run for weeks, months, or even years, building relationships and guiding people through your customer journey on autopilot.

With tools like Tekmatix, you can create automated workflows that nurture your leads and sell your products while you’re off doing whatever it is that makes you happy—whether that’s taking a nap or sipping pina coladas on a beach.

What Should You Be Sending?

If you’re wondering what to write in your emails, here’s my advice: Keep it helpful. Every email should offer value. Answer your audience’s questions, teach them something new, and never forget to include a call to action.

Your emails don’t need to be masterpieces. They just need to show up consistently and be packed with helpful insights, and your subscribers will keep coming back for more.

Become a LEGEND in Your Field…..

Want to learn how to become a tech ninja and put your business lead generation, sales and scale on AUTOPILOT, and become a stand-out authority in your industry?

Come and join me in the Legends Lab, my coaching program for business owners who want to reach their ultimate potential whilst making a difference to others: www.sarahcordiner.com/legends