LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How Do You Do Marketing For an Online Course, Coaching Program or Membership?
How Do You Do Marketing For an Online Course, Coaching Program or Membership? How do you get people to find you? How do you get leads? How do you get strangers to become students? How do you turn marketing into sales? As a qualified Teacher Trainer and course creation coach of 15 years, one of…
What to consider when planning a course or coaching program? How do I make sure my students will find it useful?
What to consider when planning a course or coaching program? How do you make it useful? Creating a meaningful and impactful online course, coaching program, or membership involves more than just assembling content – it’s about crafting experiences that transform lives. If you’re on the journey of course creation, understanding the essentials of what makes…
How To Get More Students In Your Courses, Coaching and Memberships
How To Get More Students In Your Courses, Coaching and Memberships One of the biggest questions I get asked as a Course Creation Coach, is “How can i get more people into my workshops, webinars, courses, coaching and memberships?” And the answer is – its all in the planning. Then, is in action… In…
How to Collect Email Opt-ins with QR Codes
In this video, I will show you how to collect email opt-ins from your audience using QR codes. By adding a QR code to your PowerPoint slides, you can give people the option to provide their email address in exchange for a free copy of your slides. I will walk you through the process step…
Will Your Course Even Sell When There Is So Much Free Content Out There?
Will Your Course Even Sell When There is SO Much Free Content Out There? Here’s why Your Online Course Beats Free Content Every Time Ever find yourself asking, “Why would anyone buy my course when there’s so much free stuff out there?” How about you instead ask yourself ‘If I need to solve a problem…
Time To Monetise Your Expertise: Commercialising What You Know
Time To Monetise Your Expertise: Commercialising What You Know Most experts are so great at content and sharing their passion, that they forget that it NEEDS to also be a BUSINESS. Businesses NEED to make money. If they don’t, they cannot sustain themselves and therefore cease to be able to help anyone. Is your business…
What Is Your Brand Personality? Take The Brand Personality Assessment!
Learning my brand personality archetype changed my business, and gave me permission to really go out there with my real, authentic voice, and bring my brands alive with my personality. We have partnered with Brand Magic as a formal licensee of this tried and tested brand diagnostic system, that I have used myself to brand…
5 Reasons Why You Should Record Your Coaching Calls
If you are doing Zoom calls, workshops, coaching calls or Q&A calls – make sure you are recording them all! As an expert, entrepreneur, course creator, or educator, recording your coaching sessions offers numerous benefits…. Here are 5 of them: 1. Replays For Students/Clients 2. Legal Stuff 3. Content Repurposing for Marketing 4. Respecting Client…
5 Ways To Make Some Instant Sales – Even If You Have No Products To Sell Yet!
We all know that cash flow is King. If you dont have cash coming in, you cannot stay open. But did you know that you can make sales, even when you have no physical ‘thing’ to sell yet? In this video tutorial, I walk you through 5 different ways that you can generate some quick…
How I Got 11,037 New Online Course Enrolments – in Just 6 Weeks!
I absolutely love reading (and listening) to books. I always find them sparking an idea, rousing some inspiration and igniting renewed motivation. I recently read ‘One Million Followers’ by Brendan Kane which is largely about using paid Facebook ads to rapidly generate a large following of highly targeted prospects. As many…