LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Maximize Your Workshop Recording for Sales & Marketing!
Recording your events? Make sure you’re filming the RIGHT way based on how you plan to use it! 👉 Reflect today: Are you recording your content in a way that gives you the most flexibility for repurposing? Here’s how to get it right every time: 1️⃣ Portrait vs. Landscape—Choose Wisely!🎯 Social Media? Record in portrait…
Simplify to Sell: How to Market Multiple Offers Without Confusing Your Audience
If you’re a multi-passionate entrepreneur (guilty as charged), chances are you’ve got a delicious buffet of offers—courses, coaching, memberships, workshops, services. And while that’s amazing, here’s where most people go wrong… 👉 Reflect Today: Are you accidentally overwhelming your audience by offering everything at once? Let me share a hard-earned truth:A confused mind never buys.Here’s…
Gamification in Courses: Do You Really Need It?
Let’s get real—when was the last time you signed up for a course and thought, “I really hope there’s a game in here”? Probably never. Most learners just want clear, actionable answers without unnecessary fluff. 👉 Reflect today: Are the features in your course genuinely enhancing the learning experience, or are they just adding complexity?…
Unlock Autopilot Sales with This Simple Email Sequence!
Want to make sure your list doesn’t go cold? Want more messages, more sales, and more engagement without doing the work every time? You need a 90-day sales activation sequence—and I’ve already built it for you. 👉 Reflect Today: Are you re-engaging your audience consistently, or are your leads silently slipping away? Here’s how to…
Why You Should Add Captions to Every Video: Don’t Lose 80% of Your Audience!
You could have the most incredible video in the world… but if you miss this ONE thing, most people won’t even see it. 👉 Reflect Today: Are you uploading videos without captions and wondering why they’re not performing? Well, here’s your wake-up call: 80% of people watch videos with the sound OFF.Yes, 80%! And we…
Marketing as Your Stage: Share Who You Are, Not Just What You Sell
If you’ve ever sighed and thought, “Ugh, I have to do marketing again…” — this one’s for you. Marketing isn’t another task on your list. It’s not a chore. It’s not even about selling. 👉 Reflect Today: What if marketing was actually the most powerful form of self-expression you have? Let me flip the switch…
Maximizing Marketing Impact: From Awareness to Conversion and Lead Nurturing
If you’re marketing on social media, showing up consistently, and sharing value—but still not making sales—you might be missing the real magic that happens between “Hi and “Here’s my credit card.” 👉 Reflect Today: Are you turning visibility into actual leads? Or are you just getting seen without collecting a single email address? Let me…
Show Up Authentically: Why Your Personality Is Your Best Marketing Tool
Let’s face it—one of the biggest mental blocks for course creators and business owners is the fear of being seen. “What will they think?” “Do I look professional enough?” “Am I too young, too old, too anything?” 👉 Reflect Today: Are you holding back from showing up online because you’re worried about how you look…
Turn Your Expertise Into Income: Create Short, Sharp, Sellable Online Programs
I know I only look 15, but I’ve been in the education game for over 20 years, and today, we’re diving into the real-deal, no-fluff, tell-it-like-it-is guide to building online courses, coaching programs, or memberships that don’t just sit there collecting dust—they SELL. So let’s get into the truth, the laughs, the mindset shifts, and…
Concept to Course MODULE 1: Plan & Profit – From Idea to Income With Sarah Cordiner
Are you sitting on a goldmine of knowledge and wondering how to turn it into a profitable online course? Whether you’re a coach, consultant, entrepreneur or expert in any field, the “Concept to Course” training with me, Sarah Cordiner, will show you how to go from blank page to booming business. Let me walk you…