LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Create a Master Email Template That Increases Conversions
If you rebuild every email from scratch, you’re wasting time—and probably forgetting important calls to action. Every email platform, whether you use Tekmatix, HighLevel, ActiveCampaign, Mailchimp or something else, allows you to create a reusable master template. This becomes the foundation for every email you send. 1️⃣ Create One Master Template Build a simple template…
How to Grow Your Business Faster with Marketing, AI and Simple Systems That Actually Work
Have you ever looked at another business and wondered how they seem to be everywhere? They’re posting. Getting enquiries. Booking clients. Growing their audience. Landing opportunities. And meanwhile, you feel like you’re working twice as hard for half the result. After more than 20 years in business, I’ve learned something important: Business growth isn’t usually…
How to Build an Authentic Personal Brand That Actually Stands Out Online
Let’s get over ourselves for a minute. Seriously. We spend SO much time worrying about looking professional, polished, intelligent, credible and perfectly put together that sometimes we completely edit the HUMAN out of our personal brand. But what are we actually here for? To help people. To connect. To teach. To make an impact. And…
How to Create a Lead Magnet in 13 Minutes (Using AI and Tekmatix)
Build a complete lead magnet system in one sitting: a Tekmatix opt-in form, an AI-built branded opt-in page and an automated delivery workflow. Step-by-step, with the exact prompt.
How to Understand the Difference Between Websites, Funnels, Sales Pages and Opt-In Pages in Tekmatix
Websites, funnels, sales pages, landing pages, opt-in pages… What on earth is the difference between them all? 😅 The simplest way to understand it is this: Everything is a web page. A homepage is a page. A contact page is a page. A sales page is a page. An opt-in page is a page. A…
How to Use Collaborations and AI to Reach More People Without Spending a Fortune on Marketing
One of the fastest ways to grow your business isn’t advertising. It’s borrowing trust. And one of the best ways to do that is through collaborations. Now, I much prefer the word collaboration over partnership. The word partnership makes me want to run for the hills. But collaboration? That’s different. A collaboration can be as…
Memberships Are Not a Get-Rich-Quick Scheme (And Anyone Who Says They Are Is Lying)
Let me be very clear. I am not the coach who is going to tell you: “Start a membership and you’ll be at $100k a month by next quarter.” No. That is fantasy marketing. Memberships are one of the slowest growth business models you can choose. And that’s exactly why they’re powerful. 1️⃣ It Takes…
How to Get Your First Paying Clients When Starting from Zero
Starting a business from scratch can feel overwhelming. You look around and see people with huge audiences, polished websites and years of momentum behind them. Meanwhile you’re sitting there thinking… “Where on earth do I start?” If I had to start my business all over again tomorrow, here’s exactly what I would do. 1️⃣ Get…
How to Turn Speaking, Meetings and Conversations Into Marketing Content
Want to know one of the easiest ways to create MORE marketing without creating more work? Stop throwing away the content you’re already creating every single day. Seriously. Your meetings are content. Your Zoom calls are content. Your presentations are content. Your workshops are content. Your client questions are content. Your speaking gigs are content….
How to Build a Reactivation Campaign to Bring Back Past Buyers
One of the biggest mistakes I see business owners make is constantly chasing new customers… While completely forgetting about the people who have already bought from them. Your existing customers already know you. They already trust you. They’ve already invested in you once. So before you spend another dollar trying to find new leads… Ask…