LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How To Turn One Piece of Content Into a Podcast, YouTube Video and 10 Social Posts
One of the biggest mistakes I see business owners making with content… …is creating EVERYTHING from scratch. A new idea for every platform.A different strategy for every channel.Completely separate workflows for blogs, podcasts, videos and socials. No wonder everyone’s exhausted. Meanwhile… The smartest creators are taking ONE idea……and multiplying it across the internet. This is…
How to Reactivate Old Leads and Past Buyers Without Starting From Scratch
Introduction Let’s be honest. Most business owners are sitting on money they have already worked hard to attract. It is sitting in old inboxes, forgotten CRM records, past buyer lists, cancelled memberships, previous enquiries, LinkedIn conversations, mobile phone contacts and people who once said, “I’m interested,” but never took the next step. And yet, when…
How to Use AI Agents Safely in Your Business Without Leting Them Go Rogue
Introduction If you let a rogue AI agent loose on your laptop without rules, it can open Chrome, message people, click buttons, spend money, change things inside your business and generally behave like a chaotic intern who has been given the keys to the building on day one. Which sounds funny until it is your…
How to Stop Imposter Syndrome Delaying Your Marketing and Launch Anyway
Introduction If you are waiting to market your offer until you feel completely ready, there is a very good chance that imposter syndrome has quietly appointed itself CEO of your business. And let’s be honest, she is not on payroll. She does not pay your bills. She does not bring in clients. She does not…
How to Grow Your Business Without Burning Out
Introduction If you think you “can’t market” because you’re an introvert, I need you to lovingly hand that belief over for inspection. Because that story may be quietly draining your business, your confidence and your nervous system. So many brilliant business owners, coaches, consultants, course creators and experts are sitting on powerful knowledge, transformational offers…
How to Create a Marketing Manifesto That Makes Your AI Content Sound Like You
Introduction If you are using AI in your business without a Marketing Manifesto, you are basically asking a robot to read your mind and then acting surprised when it gives you generic waffle. And look, I love AI. I love how fast it can help us create content, map ideas, write emails, brainstorm offers, organise…
How to Create a Mid-Year Offer That Brings Cash Into Your Business This Week
Introduction If you think creating a mid-year offer is going to take too much time, here is the truth you may need to hear today: If you do not have time to make money in your business, what exactly are we doing here, friend? I say that with love, but also with my business coach…
How to Improve Business Visibility: 22 Practical Marketing, Retention and Productivity Strategies
Introduction Ever feel like you have been “working all day” but, by the end of it, you cannot actually prove what moved the needle? You know you were busy. You answered messages. You fixed things. You created content. You had calls. You chased tasks. You probably opened 47 tabs, made three coffees, forgot to eat…
How to Audit Your Business Systems and Stop Silent Revenue Leaks
Introduction You’re not bad at marketing. You might just be drowning in messy systems, confusing offers, broken links, unclear pricing, outdated templates, poor follow-up and too many moving parts that are quietly leaking cash from your business every single day. And here is the annoying part. Most of these revenue leaks are not dramatic. They…
How to Handle Negative Feedback About Your Business Online Without Losing Your Mind
Introduction There comes a point in business where visibility becomes a double-edged sword. You work for years to be known. You build your brand. You show up online. You serve clients. You put your face, ideas, offers, values and intellectual property into the world. Then one day, the public starts talking about your business without…