LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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12 Things Every Business Owner Must Know in 2026 (from Ryan Deiss)
Ryan Deiss says we’re in a trust recession. Here are the 12 things every business owner must know in 2026 from his talk, with what each one means for you and what to do about it, from business and AI educator Sarah Cordiner.
How to Plan 90 Days of Email Marketing with AI
If you only start writing promotional emails a few days before your event, launch or special offer, your marketing will always feel rushed. Instead, plan the next 90 days in advance and let AI help you turn that calendar into scheduled email campaigns. Then you can go and drink piña coladas while the emails send…
Free Online Workshops Are Still the Best Lead Magnet Out There (Here’s Exactly How I Run Mine)
Free online workshops are still one of the biggest revenue generators in my seven-figure business, as long as they genuinely teach. Here’s exactly how I run mine, step by step, from choosing the topic to the follow-up email, plus the prompts I give my AI to build the funnel and workflows for me in Tekmatix.
How to Create Lead Magnets in Minutes Using AI and Content You Already Have
One of the biggest myths in business is that lead generation is complicated. It isn’t. Most people are simply overcomplicating it. They’re sitting there trying to invent the perfect lead magnet. The perfect freebie. The perfect giveaway. The perfect funnel. Meanwhile, they’re already sitting on enough content to create dozens of lead magnets today. And…
How to Create a Welcome Email Sequence That Converts Subscribers into Customers
Someone just joined your email list. Now what? Here’s exactly how to create a welcome email sequence that builds trust and turns subscribers into customers: how many emails to send, when to send them, an example sequence, subject lines, common mistakes, and the AI prompt I use to get my AI to build the whole thing in Tekmatix for me.
How to Create Automated Workflows for Purchases and Opt-Ins in Tekmatix
Every product you sell and every freebie people opt in to should have its own workflow. Here’s how to build purchase, opt-in and abandoned cart workflows in Tekmatix step by step, plus the prompt to let your AI build them for you.
How to Warm Up a Cold Email List Without Hurting Deliverability
Haven’t emailed your list in months? Don’t blast it. Here is the 6-step way to re-engage a cold email list safely: confirm permission, verify addresses, start small, send a personal check-in, invite replies and monitor before sending more, plus the AI prompt that runs the warm-up in Tekmatix.
How to Turn Your Email Signature into a Passive Lead Generation Machine
This Marketing strategy is a slightly weird one… YOUR EMAIL SIGNATURE. Yep. That boring little bit of text sitting underneath every email you send can actually become a passive lead generation tool. Think about how many emails you send every week. Customer enquiries. Supplier conversations. Networking follow-ups. Team introductions. Sales conversations. General business emails. Every…
How to Stop Leaving Money on the Table: The Power of Automated Follow-Ups
You don’t always need more traffic. You need to follow up the people you have already attracted. Here is the simple 4-step funnel of freebie, upsell, nurture and abandoned checkout recovery that stops money leaking out of your business, plus the AI prompt that builds it in Tekmatix.
How to Create a Master Email Template That Increases Conversions
If you rebuild every email from scratch, you are wasting time and forgetting your calls to action. Here is how to create one master email template that keeps every email helpful, consistent and quietly selling, plus the AI prompt I use to build mine in Tekmatix.