LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Protect the IP of Your Courses: Access, Distribution and What to Do When Clients Ask for Copies
How to protect the IP of your courses and your educational IP: why buying access is not buying ownership, what you lose when your training goes into a client’s LMS or SharePoint, what to do when clients ask for copies, where licencing fits, and why boundaries protect your business.
Coach, Mentor or Educator? Which One You Actually Need (Take the Quiz)
Is business coaching a scam? Usually not. Most people who feel ripped off got exactly what was advertised, they just expected something else. Here’s the real difference between a coach, a mentor, an educator and a hybrid, the questions to ask yourself first, and a 2-minute quiz to work out which one you actually need.
What to do if AI is threatening your work
If AI is threatening your work, here’s what to do. AI has obliterated my expertise and business twice: in 2022 ChatGPT made my curriculum design career obsolete overnight, and in 2026 agentic AI replaced my done-for-you tech services. Here’s my honest story plus a step-by-step guide to finding your pivot without losing the authentic you.
Why Students Quit Your Course at Module 2 (and How to Fix It)
Your online course isn’t confusing because of the content… it’s confusing because of the missing outcomes. Most course creators start by recording videos. Then they wonder why students stall at Module 2. Here’s the fix I teach every course creator (and the thing my postgrad in curriculum design drilled into me)… Start with clearly defined,…
How to Measure Business Success Beyond Profit and Build a Business That Feels Good
I’m cancelling some of my most profitable events for 2026. And no, I have not lost the plot. I have simply started listening to the other success metric most business owners ignore until their body, calendar, relationships or motivation finally force them to pay attention. Because here is the truth that too many entrepreneurs learn…
IF YOUR BUSINESS STOPPED TODAY… WOULD ANYTHING STILL RUN?
Be honest. If you took a week off…Would leads still come in?Would emails still go out?Would sales still happen? Or would everything just… stop? That’s the gap 👇 💜 1. Automation keeps your business alive without youNot replacing you…Supporting you 💜 2. Systems create predictabilityNo more random income spikes→ consistent, trackable growth 💜 3. You…
How To Create an IP Framework That Makes Your Business Look Instantly More Valuable
One of the fastest ways to increase the perceived value of what you do… …is to stop teaching random information and start packaging your expertise into a FRAMEWORK. Because people don’t buy “information”. They buy:💜 Structure💜 Clarity💜 A pathway💜 A step-by-step process💜 A transformation they can visualise This is why frameworks work so well. An…
How to Get More Clients Without Spending Money on Advertising
Let’s be honest. Most business owners are looking for some magical marketing secret. A hidden funnel. A viral social media trick. A new AI tool. A fancy advertising strategy. But here’s the truth. Most of the time, the answer is far simpler. You’re not getting in front of enough people. That’s it. Because no matter…
Membership Metrics That Actually Matter (and How to Stop People Cancelling)
If you’re running a membership and not tracking this stuff…You’re basically flying blind. Let’s talk about the numbers that actually tell you if your business is working. ???? MRR is your north starMonthly Recurring Revenue = predictable income. This is the heartbeat of your business.If it’s going up… you’re winning.If it’s flat or dropping… pay…
From Kitchen Table Startup to Multi-Million Dollar Business: My Journey
Let me take you back for a second… I didn’t come from a business family.I didn’t grow up surrounded by entrepreneurs. I came from a world where women weren’t expected to build businesses… Let alone global ones. 1️⃣ It started at a kitchen table No plan.No experience.No idea what I was doing. Just a borrowed…