LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Your Personal Brand Is Your Insurance Policy (Especially in the Age of AI)
I need you to hear this properly. Please go and build your personal brand. As quickly as you possibly can. Because in the world of AI, every single one of our businesses is at risk. Every. Single. One. The only thing that isn’t? You. Your breath.Your voice.Your lived experience.Your perspective. 1️⃣ Businesses Will Change. You…
How to Future-Proof Your Online Course Business in the Age of AI
Here’s the uncomfortable truth. Standalone self-study courses are declining. Not because people don’t want to learn.Not because they don’t value expertise. But because AI has changed behaviour. People can now: Without ever buying a $297 course. So if your entire offer is: “Here are 40 pre-recorded videos. Good luck.” You are competing with free, instant,…
Why Visibility Wins Now (And Why You Can’t Be Quiet Anymore)
Let’s be very clear about what’s actually happening right now. 1️⃣ AI Is Now Sending Traffic There is a brand-new acquisition line called AI-referred traffic. People are literally typing into ChatGPT:“Who’s the best course creation coach in Australia?” If there isn’t enough content by you on that topic, AI won’t refer you.It’s that simple. 2️⃣…
Why AI Will Not Refer You If You’re Invisible (And What To Do About It)
This part matters more than most people realise. 1️⃣ AI Cannot Recommend What It Can’t See AI will not refer you if there isn’t enough content by you on a topic. It’s that simple. If there’s more content published by other people in your space, on your topic, guess who gets recommended? Not you. 2️⃣…
What’s Actually Working in 2026 (Despite the Noise)
Let’s cut through the hype. I’ve read the data.I’ve watched the platforms.I’ve tested this in real businesses. Here’s what’s actually working. 1️⃣ Video Is Still King (But Not the Polished Kind) Every major platform, including Meta themselves, is still prioritising video. But here’s the shift. Raw, unedited, conversational, unscripted video is outperforming polished, over-produced content….
How to Set Up a Membership Website (Funnels, Portal & Automation) – Step-by-Step Workshop
⚙️ YES… YOU’LL STILL LEARN THE TECH One of the biggest reasons people never launch a membership? 👉 The tech feels overwhelming. But in this 2-hour step-by-step workshop, you won’t just learn the strategy — you’ll see exactly how to set everything up. Inside the training, you’ll learn how to: 🚀 Build your membership sales…
The Exact Order to Set Up a Membership (Without Losing Your Mind)
Whenever you teach something, show people the whole journey first. So here’s the whole journey of building a membership. Not fluffy.Not vague.Practical. These steps apply no matter what platform you use. Tekmatix.Kajabi.WordPress.Whatever. The core structure is the same. 1️⃣ Create the Product in Payments Before you sell anything… It has to exist. You go into…
The Truth About Membership GrowthThe Truth About Membership Growth
Most people quit their membership idea too early… Because memberships grow slowly at first. But when done right, they become one of the most powerful business models you can build — creating predictable monthly recurring revenue, loyal members, and long-term stability. Inside this 2-hour workshop, you’ll learn exactly how to: ✨ Plan and launch your…
Elevate Your Online Course: Video, Sales Pages, and Automation for Maximum Impact!
Is Your Online Training Effective? Here’s How to Maximize Its Impact If you’re delivering online training, your top priority should be creating an experience that’s engaging, easy to access, and seamless for your students. Here’s a quick checklist to make sure your training hits the mark. 👉 Reflect Today: Is your course simple to access,…
Here’s how I get PAID by Amazon, JUST for recommending products I love:….
First…. I’ve written a full step-by-step guide on how to become an Amazon Affiliate, including pro tips and examples of how I use it to earn extra income. Read it here for free:https://sarahcordiner.com/how-to-get-paid-by-amazon BUT – Here’s the short version: Want to master affiliate marketing and turn it into a serious income stream? Join my FREE…