LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.
How to Create an AI Memoir Timeline That Makes Your Content More Authentic and Memorable
AI can write faster than ever. It can generate blog posts, emails, social media captions, keynote outlines and marketing copy in seconds. But there’s one problem many business owners are starting to notice. Everything sounds… fine. Not bad. Not wrong. Just forgettable. If your AI-generated content has started to feel generic, it’s probably because your…
🎥 Your 21-Day Video Confidence Journey Starts in 10 Days
In just 10 days, we kick off the 21-Day Walk & Talk Video Challenge… and if you’ve been putting off showing up on video, this is your sign. 👀 Imagine what could change in just 21 days:✨ More confidence on camera✨ More consistency creating content✨ More visibility for your business✨ More people connecting with you…
How to Turn a Simple Link Page Into a Lead Generation Machine
Let’s be honest. Most business owners make it far too hard for people to find them. They spend hours creating content. Posting on social media. Speaking at events. Sending emails. Recording videos. And then forget to tell people where to go next. Can I give you one of the simplest marketing upgrades you can make…
How To Stop Perfectionism From Killing Your Business Growth
Introduction I need more business owners to hear this: Pretty is not always where the power is. Honestly? Some of the most profitable things I have EVER created looked rough as guts. Not polished.Not designer-made.Not covered in fancy branding. Just useful. Because most people are not sitting there thinking:💜 “Oooh what a beautiful Canva template”💜…
How to Create a Marketing Manifesto That Makes Your AI Content Sound Like You
If you are using AI in your business without a Marketing Manifesto, you are basically asking a robot to read your mind and then acting surprised when it gives you generic waffle. And look, I love AI. I love how fast it can help us create content, map ideas, write emails, brainstorm offers, organise our…
How to Think About Content Ratios Without Overthinking It
Before anyone panics, let me be very clear. These are not rules.These are guidelines. They exist to help you move, not freeze. 1️⃣ About 80% of Your Content Should Be About Your Thing The goal of marketing is business. Not impressing Janet next door.Not pleasing someone you worked with once in 2017.Not diluting your message…
If Your AI Images Look Like They Belong in 1947, People Are Making Assumptions About Your Business
Let’s be honest. You can have the best product in the world. The best service. The best customer experience. The best intentions. But if your online presence looks like it was designed on a Windows XP computer during the global financial crisis, people are going to make assumptions. Fair? Maybe not. Reality? Absolutely. Because people…
How To Create an IP Framework That Makes Your Business Look Instantly More Valuable
One of the fastest ways to increase the perceived value of what you do… …is to stop teaching random information and start packaging your expertise into a FRAMEWORK. Because people don’t buy “information”. They buy:💜 Structure💜 Clarity💜 A pathway💜 A step-by-step process💜 A transformation they can visualise This is why frameworks work so well. An…
How To Create Social Media Images With AI in Minutes
One of the biggest reasons business owners don’t post consistently is this: They think every piece of content needs:💜 Professional lighting💜 A full photoshoot💜 Hair and makeup💜 Fancy editing💜 A graphic designer💜 Three hours of effort Honestly? Absolutely not. Some of my best-performing posts were made from:💜 Screenshots from videos💜 Selfie timer photos💜 Random phone…
Personal Brand vs Business Brand: How To Build Both Without Creating a Mess
If your business is glued to your personal identity right now, you might be building a future mess that’s expensive to untangle — and even more expensive when you try to sell it. Business owners need this sorted because the world changes fast. You will evolve, and one day you might want to sell, step…