Posts by Sarah Cordiner
How to Hire the Right People (And Avoid Costly Mistakes in Your Business)
Here’s one of the biggest lessons I’ve learned in business: The cheapest hire is often the most expensive mistake. Especially when you’re building a SaaS. Or any business where one wrong decision can cost you customers, time and your reputation. So if you want to grow faster… Don’t try to do everything yourself. 1️⃣ Hire…
Read MoreHow to Use AI to Re-Engage Old Leads and Generate More Sales
Most businesses do not have a lead-generation problem. They have a follow-up problem. Sitting inside your CRM right now could be: ✨ Past enquiries that never progressed✨ People who downloaded your free resources✨ Prospects who booked a call but didn’t buy✨ Leads who showed interest and then disappeared✨ Contacts you simply forgot to follow up…
Read MoreHow to Turn Speaking, Meetings and Conversations Into Marketing Content
Want to know one of the easiest ways to create MORE marketing without creating more work? Stop throwing away the content you’re already creating every single day. Seriously. Your meetings are content. Your Zoom calls are content. Your presentations are content. Your workshops are content. Your client questions are content. Your speaking gigs are content.…
Read MoreHow to Segment Your Email List for Better Deliverability and Engagement
Having thousands of contacts inside your CRM does not mean you should email every one of them. There is an important difference between: ✨ Everyone stored in your contacts✨ People who have genuinely subscribed to your marketing Emailing the right people helps protect your deliverability, improve engagement and keep your communications relevant. That is where…
Read MoreR&D Tax Incentive: Could Your Business Get Cash Back or Tax Credits From Your Innovative Work?
The R&D Tax Incentive explained: how Australian businesses register, claim the offset in their tax return and stop claims falling through the cracks.
Read MoreHow AI Acts as Your CFO, Operations Manager and Business Intelligence Analyst
I no longer want to enter a management meeting and ask: “So… what’s going on in the business?” I want to arrive already knowing what is happening. Then I can ask the far more valuable questions: “Why is this happening?” “What needs our attention?” “What are we going to do next?” That is why I…
Read More🔥 What would you ask Sarah if you had her for an hour?
That’s exactly what happens inside our Legends Lab Live Q&A sessions. Once a month, Legends Lab members get to jump on a live call with Sarah, bring their questions, talk through what’s happening in their business, and get direct guidance, ideas and practical next steps. And let’s just say… the September Q&A was packed. 👀…
Read MoreHow to Create an AI Email Assistant That Automatically Drafts Replies (Works with Claude, GrokBot, ChatGPT Work)
“Nobody could possibly reply to my emails for me! I’m the only one who knows how I’d reply!“ “I could never let AI reply to my emails! It wouldn’t sound like me.” Feel familiar? I have been teaching business owners how to systemize and scale their business for over 15 years now. One of the…
Read MoreHow to Build a Reactivation Campaign to Bring Back Past Buyers
One of the biggest mistakes I see business owners make is constantly chasing new customers… While completely forgetting about the people who have already bought from them. Your existing customers already know you. They already trust you. They’ve already invested in you once. So before you spend another dollar trying to find new leads… Ask…
Read MoreHow to Turn Your Life Experience Into Content, Intellectual Property and a Stronger Personal Brand
How much of your most valuable knowledge currently exists only inside your head? Not in a book. Not in a course. Not in a keynote. Not even in a document somewhere. Just in your memory. If you are an entrepreneur, expert, coach, consultant, speaker, author or course creator, that should make you slightly uncomfortable. Because…
Read More