Posts by Sarah Cordiner
How to Turn Your Life Story Into a Powerful Business Asset With AI
Your LIFE STORY might be one of the most valuable commercial assets in your business. Every social media post.Every blog.Every email.Every keynote.Every workshop.Every webinar. Should be infused with WHO YOU ARE. Because in a world where AI can generate endless information, your experiences are the one thing nobody else can copy. No one can copy…
Read MoreHow to Create an AI Skills Library You Can Use Across Claude, ChatGPT, Gemini, and More
Do not allow hundreds of hours of your company’s AI knowledge to live inside one platform. AI tools are developing far too quickly for your business to become permanently dependent on only one of them. Claude might be best for one task. ChatGPT might be better for another. Gemini may suit a different workflow. The…
Read MoreHow to Grow Your Business Faster with Marketing, AI and Simple Systems That Actually Work
Have you ever looked at another business and wondered how they seem to be everywhere? They’re posting. Getting enquiries. Booking clients. Growing their audience. Landing opportunities. And meanwhile, you feel like you’re working twice as hard for half the result. After more than 20 years in business, I’ve learned something important: Business growth isn’t usually…
Read MoreHow to Build an Authentic Personal Brand That Actually Stands Out Online
Let’s get over ourselves for a minute. Seriously. We spend SO much time worrying about looking professional, polished, intelligent, credible and perfectly put together that sometimes we completely edit the HUMAN out of our personal brand. But what are we actually here for? To help people. To connect. To teach. To make an impact. And…
Read MoreWhat should you charge for your membership?
Legend, this is one of the questions I get asked the most. And most people answer it by guessing… then undercharging. Lots of things affect your price: 💜 Your experience💜 Your credentials💜 How well known you are But my formula starts with one simple number: your hourly rate. If someone booked a paid 60-minute one-on-one…
Read MoreHow to Create a Lead Magnet in 13 Minutes (Using AI and Tekmatix)
Build a complete lead magnet system in one sitting: a Tekmatix opt-in form, an AI-built branded opt-in page and an automated delivery workflow. Step-by-step, with the exact prompt.
Read MoreHow to Understand the Difference Between Websites, Funnels, Sales Pages and Opt-In Pages in Tekmatix
Websites, funnels, sales pages, landing pages, opt-in pages… What on earth is the difference between them all? 😅 The simplest way to understand it is this: Everything is a web page. A homepage is a page. A contact page is a page. A sales page is a page. An opt-in page is a page. A…
Read MoreHow to Use Collaborations and AI to Reach More People Without Spending a Fortune on Marketing
One of the fastest ways to grow your business isn’t advertising. It’s borrowing trust. And one of the best ways to do that is through collaborations. Now, I much prefer the word collaboration over partnership. The word partnership makes me want to run for the hills. But collaboration? That’s different. A collaboration can be as…
Read MoreMemberships Are Not a Get-Rich-Quick Scheme (And Anyone Who Says They Are Is Lying)
Let me be very clear. I am not the coach who is going to tell you: “Start a membership and you’ll be at $100k a month by next quarter.” No. That is fantasy marketing. Memberships are one of the slowest growth business models you can choose. And that’s exactly why they’re powerful. 1️⃣ It Takes…
Read MoreHow to Get Your First Paying Clients When Starting from Zero
Starting a business from scratch can feel overwhelming. You look around and see people with huge audiences, polished websites and years of momentum behind them. Meanwhile you’re sitting there thinking… “Where on earth do I start?” If I had to start my business all over again tomorrow, here’s exactly what I would do. 1️⃣ Get…
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