Let’s be honest.

Most business owners have absolutely no idea how many people they need to get in front of in order to hit their income goals.

Instead, they spend their days saying:

💜 “I need more customers.”

💜 “I need more sales.”

💜 “I need more leads.”

💜 “I need more money.”

But they’re missing the most important question of all:

How many eyeballs do I actually need?

Because here’s the truth.

Making more money isn’t usually a motivation problem.

It’s a maths problem.

And once you understand the numbers, business becomes a lot less emotional.

First of all, let’s all agree on something.

It’s okay to want to make more money.

And it’s okay to want to help more people.

The two are not mutually exclusive.

You can be both good and rich.

In fact, the more people you help, the more money you should make.

Now let’s get practical.

We all know that every dollar that enters our business comes from marketing.

No marketing.

No money.

Simple.

Whether your marketing comes from:

💜 Social media

💜 Email marketing

💜 Blogging

💜 Podcasts

💜 Speaking

💜 Networking

💜 Referrals

💜 YouTube

💜 LinkedIn

It all comes back to visibility.

The question is:

How much visibility do you actually need?

This is where most business owners get stuck.

They don’t know their numbers.

So every month becomes an emotional rollercoaster.

One month feels great.

The next month feels terrifying.

Instead, I want you to start looking at your business operationally.

Mathematically.

Objectively.

For example:

👉 How much revenue are you making right now?

👉 How many people are visiting your website?

👉 How many people are viewing your content?

👉 What is your conversion rate?

👉 What is your churn rate?

👉 How many new customers do you need?

Because once you know those numbers, everything changes.

The conversation shifts from:

❌ “Nothing is working.”

To:

✅ “How do I get in front of more people?”

And that’s a much easier problem to solve.

For those of you who want to calculate exactly how many eyeballs you need to hit your income goals, I’ve created a free calculator here:

👉 https://training.sarahcordiner.com/calculators-single

And if you run a membership, subscription, coaching program, or recurring revenue business, you can use my Membership Calculator here:

👉 https://training.sarahcordiner.com/calculators

These calculators will help you work backwards from your revenue goal and identify exactly how many people you need to reach.

Because once you know the numbers, business becomes far less stressful.

Let’s say you discover you need to get in front of 12,000 people this month to hit your goal.

Now the question becomes:

👉 How many videos do I need to create?

👉 How many blogs do I need to publish?

👉 How many emails should I send?

👉 How many podcasts should I appear on?

👉 How many speaking opportunities should I pursue?

Can you see what happens?

Business stops being about hope.

And starts becoming about strategy.

Now here’s another interesting lesson I’ve learned.

Sometimes the answer isn’t more customers.

Sometimes it’s better pricing.

I’ve seen business owners double, triple, and even quadruple their prices and immediately attract more buyers.

Why?

Because buying psychology is real.

Humans often associate higher prices with higher value.

Just like people happily pay thousands for a designer handbag that’s made from the same materials as a cheaper one.

Price creates perception.

Now, that’s not a licence to randomly increase your prices tomorrow.

But it is a reminder that sometimes we’re undercharging simply because we’re afraid.

And fear is a terrible pricing strategy.

The businesses that grow fastest tend to understand three things:

💜 Their numbers

💜 Their visibility

💜 Their value

Get those three things right, and everything becomes easier.

So if you’re feeling frustrated about your revenue right now, stop asking:

“How do I make more money?”

And start asking:

👉 How many people do I need to get in front of?

👉 What’s my conversion rate?

👉 What’s my churn rate?

👉 Am I charging appropriately?

👉 Do I actually know my numbers?

Because growth isn’t magic.

It’s maths.

If you’d like help with marketing, AI, business growth, pricing, memberships, automation, and scaling your business, come and join us inside Legends Lab.

👉 https://sarahcordiner.com/legends

Sarah x

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