Consistency Beats Hype. Every Single Time.

If there’s one thing I want to land before we wrap this up, it’s this.

1️⃣ Consistency Is What Builds Businesses

Not hype.
Not viral moments.
Not posting once and hoping the internet notices.

It’s the same message, for the same audience, with the same mission, and the same call to action, repeated over a long period of time.

That’s what works.

2️⃣ More Marketing = More Money

The more content you put out:

• The more people see you
• The more formats you reach different learners with
• The more touchpoints you create
• The more trust you build

This is just maths.

3️⃣ Marketing Is Not a Performance. It’s Expression

Marketing is simply you sharing:

• What you care about
• What you love
• How you help
• How people can work with you

It only feels hard when you think it has to be perfect.

4️⃣ It Stops Feeling Like a Chore When You Stop Overthinking

Marketing feels heavy when you treat it like an obligation.

It becomes enjoyable when you see it as:

• A stage
• A platform
• A place to express what you already know

If you’re teaching and helping, you’re doing it right.

5️⃣ The Fear Never Fully Leaves. But It Does Shrink

Confidence doesn’t arrive first.
Action comes first.

The fear fades as your muscle strengthens.

And one day, what felt terrifying becomes normal.

6️⃣ You Are Underestimating the Numbers

Most people wildly underestimate how many people they need to reach to hit their revenue goals.

Cold conversion rates average around 1%.

That means:

• 1 sale = 100 people
• 10 sales = 1,000 people
• 100 sales = 10,000 people

This is why consistency matters more than perfection.

7️⃣ You Cannot Overshare

You cannot over-express.
You cannot over-educate.

Just filter your content through:

• Is it true?
• Is it helpful?
• Is it kind?

That’s the bar.

8️⃣ Choose the Easiest Format So You Actually Publish

If video stops you posting, write text.
If images feel hard, use AI.
If polish slows you down, go raw.

The best format is the one that gets published.

9️⃣ Always Include a Call to Action

Every post should:

• Make them laugh
• Make them learn
• Or invite them to buy

If it does none of those, it doesn’t belong.

🔟 If You Want Support, Structure, and Strategy

If you want to get genuinely good at marketing, content, tech, AI, and automation without guessing or burning out, this is where I help.

👉 https://sarahcordiner.com/legends

More coming. I’m not done yet.

Sarah x