Set Up a Sales Automation Workflow: From Purchase Trigger to Product Delivery

Set Up a Sales Automation Workflow: From Purchase Trigger to Product Delivery

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1️⃣ Step One: Duplicate the Workflow Template

Go to Workflows → Search “Black” → Black Friday Order Confirmation.
Click the three dots → Duplicate.

✅ Always duplicate templates — that way, if something breaks, your clean master copy stays safe.

Open your copy to start editing.


2️⃣ Step Two: Set the Trigger

The trigger tells the system when to fire this workflow.

Choose Payment Received.
Then click Filter → Select Global Product → Is [Your Offer Name].
Add another filter: Payment Status → Is Successful.

Now your automation only activates when someone actually pays for your specific product.


3️⃣ Step Three: Automate the Admin

Here’s what each step in the workflow does:

  • 🧹 Remove DND (Do Not Disturb): ensures buyers who previously unsubscribed still receive their confirmation email.
  • 🔁 Update Customer Journey (Optional): moves them to your “Purchased” stage and updates sales stats and conversion tracking.
  • Add Points: increases their engagement score — great for identifying your VIPs later.
  • 🛒 Remove from Abandoned Cart Sequence: stops them from getting “you forgot to buy” emails once they’ve purchased.
  • 🏷 Tag Contacts:
    • “Purchased: [Offer Name]”
    • “Mailing List”

4️⃣ Step Four: Send the Confirmation Email

Edit the confirmation email step to suit your offer.

  • Click the email → Save as New Template (so you don’t override the system one).
  • Rename it (e.g., Black Friday Fulfillment Email).
  • Add your message, product access links, or login details.
  • Update the subject line and sender details.

💡 Optional: Add more follow-up emails by clicking Add Action → Wait → Send Email to nurture or upsell your new buyers.


5️⃣ Step Five: Grant Course Access Automatically

This is the most crucial step.

Add a new Action → Search “Course” → Grant Offer Access.
Select the course, bundle, or membership they purchased.

✅ This ensures instant fulfillment the second payment clears.


6️⃣ Step Six: Test & Publish

Before you go live:

  • Double-check all links and product names.
  • Press Publish (top right).
  • Run a test purchase with a coupon or test mode to confirm the automation fires.

👉 Get the templates, tools, and Tekspert help inside The Legends Lab: www.sarahcordiner.com/legends

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