You’ve worked hard, pitched smart, and now your inbox is full of podcast invites.
Awesome, right?

But here’s the catch: not all exposure is created equal.

When your time becomes valuable, you need to be strategic.
Saying “yes” to everything will burn you out.
Saying “yes” to the right things will build your legacy.

Let’s get smart about it.

1. Set Criteria Based on ROI

Ask yourself:
What is worth an hour of your time?

For me, it’s reach.
If a podcast has 1,000+ listeners per episode, I’m interested.

Your filter might be:

• Ideal audience match
• Niche alignment
• Speaker logo for your website
• Host reputation
• Recording quality

Set your benchmark—and stick to it.
This is how you avoid shiny object syndrome.

2. Colour-Code & Time-Block

My calendar isn’t a suggestion box. It’s a performance tool.

I mark “Podcast Guest” time in purple—and I only allow one interview slot per week.

Why?

• Protects your bandwidth
• Keeps your schedule clean
• Makes your yes more valuable

🎯 You stay in control instead of becoming the content machine for everyone else’s audience.

3. Let Someone Else Filter for You

Here’s the real power move: delegate the vetting.

My EA, Feby, handles podcast requests using a simple checklist:

• Does it meet our reach or audience criteria?
• Is the topic aligned with our brand?
• Will it create leverage, not just visibility?

If yes → she books it.
If not → she declines it with grace.

💡 Boundaries build authority. Every no makes room for a bigger yes.

Why This Works

It’s not about exposure—it’s about strategic exposure.

One aligned podcast = clients, subscribers, and long-term leads.
Ten random podcasts = noise.

When you’re selective, your voice gains value—and your schedule stays yours.

Want to build visibility and protect your time like a CEO?

Inside The Legends Lab, I show you how to:

• Pitch with power
• Automate guest requests
• Vet every opportunity like a pro
• Scale your visibility without sacrificing your energy

👉 Join here: www.sarahcordiner.com/legends

Sarah x