Updated November 2026.

Quick answer: There’s no one price for a workshop, but there are common ranges. Public online workshops are often $47 to $300 per person for 60 to 90 minutes. Corporate workshops are usually a flat fee, often around $2,500 to $7,500 for a half day and $5,000 to $15,000+ for a full day, depending on your expertise, customisation and the result. Price the outcome, then check it against the market. Here’s how.

TL;DR

• Public workshops are usually priced per person. Corporate workshops are usually a flat fee.
• Research the market range, then price for the result you deliver.
• Customisation, preparation, travel and follow-up all belong in a corporate quote.
• Raise your price as your proof grows.
• Paid workshops usually get better attendance than free ones.

Workshop pricing guide

These are typical ranges I see across the training market, not rules. Your topic, experience and proof can put you well above or below them.

How to price your workshop in 5 steps

1. Research the market range. Look at 5 to 10 similar workshops for the same audience.
2. Work out the value of the result. What is the outcome worth to the person or business?
3. Know your audience. Executives, small business owners and the general public have very different budgets.
4. Add up your real costs and time, including preparation, customisation, travel and follow-up.
5. Pick a price you can say with confidence, then test and raise it as your results and reviews grow.

Corporate workshop pricing: what to include in your quote

• Discovery call and needs analysis
• Customising the content to their team and industry
• Delivery (half day, full day or series)
• Workbooks, slides and resources
• Follow-up session or recording access
• Travel and accommodation, if in person
• Group size limits and the fee for extra participants

Price tip. Corporate buyers often compare you with the cost of the problem, not with other trainers. If poor sales training costs them $200,000 a year in lost deals, $8,000 for a workshop that fixes it is good value.

Act as a pricing strategist for corporate training. I deliver a [half-day / full-day] workshop on [topic] for [type of company], usually [group size] people. Suggest three pricing options with what’s included in each, and the questions I should ask the client before quoting.

Watch: pricing your workshop

Frequently asked questions

How much should I charge for a workshop?

For public online workshops, many experts charge $47 to $300 per person for 60 to 90 minutes, and $300 to $1,500 for a full day. Price by the result, your expertise and your audience, not just the hours.

How much should I charge for a corporate workshop?

Corporate workshops are usually priced per session, not per person. Half-day sessions often range from about $2,500 to $7,500 and full days from about $5,000 to $15,000 or more, depending on your expertise, customisation, group size and travel.

Should I charge per person or a flat fee?

Public workshops are usually per person. Corporate and in-house workshops are usually a flat fee for the group, sometimes with a cap on numbers.

What should a corporate workshop quote include?

Preparation and customisation, delivery, materials, follow-up resources, travel and any licence to record or reuse content.

How do I justify a higher workshop price?

Show the business result: time saved, sales gained, mistakes avoided or staff retained. Add proof, such as case studies and testimonials.

Should I offer free workshops?

A free online workshop can be a great lead magnet that leads to a paid offer. Paid workshops tend to get better attendance and more committed participants.

Sarah Cordiner is a business and AI educator and the founder of Tekmatix. She has more than 20 years in business, has taught more than 280,000 students in 181 countries, and has been sharing business education online since around 2011.