Ever wonder what makes a business worth millions? It’s not just about luck; it’s about building with strategy from the start.

When my SaaS company was valued at $15 million in its first year, it wasn’t by chance. Here are some things you need to think about if you want to create a highly valuable, sellable business—even if you don’t plan to sell!

Here’s what to focus on:

Monthly Recurring Revenue (MRR) MRR is one of the sexiest things to a buyer. Consistent income through subscriptions increases your business’s stability and reduces risk. Focus on creating a revenue model where income flows in monthly on autopilot.

Revenue Growth Don’t just grow—grow consistently. My business saw a 30% increase in revenue month over month in the first year. That’s what makes your business attractive to potential buyers.

Reduce Churn Attracting new customers is great, but if you’re losing just as many, you’re not really growing. Pay attention to your churn rate—the number of people leaving your service. Plug the holes in your bucket!

Diversify Your Client Base Don’t rely on one or two massive clients, one industry, or one location. Spread your business across different industries and geographies to protect yourself from market fluctuations.

Automate and Delegate If everything needs to go through you, you’ve created a high-risk business. The faster you can make yourself redundant in the day-to-day operations, the more valuable and scalable your business becomes. Empower your team with authority and automate processes.

By thinking strategically from day one, you can build a business that’s not just valuable but bulletproof.

Ready to build your multi-million dollar business? Join me in Legends Lab, where I help entrepreneurs like you create businesses that thrive: https://sarahcordiner.com/edupreneur-academy/