4 Ways To Grow Your Following and Become an Authority in Your Industry

Content Marketing:

Regularly publishing helpful tips, answering common questions in your field and sharing your personal views on your industry news, trends and methods for success will help you establish a reputation as a leader in your industry – and help you grow a following of people who are hungry for your expertise.

I use tools like answerthepublic, ChatGPT and scouring Facebook groups that my audience are in (as well as my 15+ years experience in my industry) to collect an enormous list of questions, tips and information that I can share that might help my market (eg – like this post).

I then block out repeating weekly slots in my calendar to produce content.

When you combine ‘what people are asking’, with a solid content marketing plan that has been strategically mapped to your customer journey – EVERYONE wins.

Video Marketing:

Video is the fastest way to build connection and trust online. People get to look into your eyes, and experience you and your expertise for themselves.

In a world where people buy people, you NEED to get yourself on video if you want to win in your industry.

And no – you don’t need to script. Nobody wants to be read to.

Authenticity and realness always wins. The most ‘relaxed’, unedited and un-perfected videos do the best today.

So this is your create reels, vlogs, and TikToks, using templates, selecting trending sounds, adding captions, and knowing what to post with your videos for maximum discoverability.

SEO and Blogging:

Most experts, coaches and course creators focus entirely on getting ‘like’s on social media, when actually the BIGGEST source of traffic is from Google.

If you want a never-ending stream of FREE traffic and leads from the largest traffic source in the world, then start creating high-quality, keyword-rich blog posts that fill the needs and questions of your target audience.

Create Educational Products

Creating courses, workshops, a coaching program, a membership books and services are all great ways to contribute to the body of knowledge in your industry – whilst helping people, creating additional income streams and showing that you are a committed professional in your field.

But HOW do you do all of this???

In my Legends Lab of course!! And even better – LIVE with me IN-PERSON!!

Only 21 DAYS to go until you learn how to massively boost your marketing and visibility for unparalleled success as a coach, consultant, course creator, speaker, or professional expert…

…at The Legends Lab LIVE Bootcamp with me (which you can join in-person on the Gold Coast, or online via our online tickets).

At The Legends Lab LIVE Bootcamp, happening in JUST 21 DAYS FROM NOW, you will learn how to implement these strategies and much more, including:

• Creating a reputation as an authority in your field of expertise – globally
• Monetizing your knowledge and expertise into a global business
• Creating profitable products, courses, coaching programs, books, and memberships
• Mastering marketing and visibility techniques, including making reels, social media content, and doing organic marketing
• How to set up your tech and automation for business growth

📅 Dates: 17th – 19th July (the 19th is for VIPs only)

📍 Location: Gold Coast, Queensland

👉 More info and tickets here for attending in-person or online: Grab Your Ticket In Person or Online

#goldcoast #goldcoastaustralia #goldcoastbusiness #businessowner #coursecreator #edupreneur #coursecreation