30 Ways To Grow Your Social Media Following & Influence

Sarah Cordiner|29 December 2022

Use relevant hashtags to increase the visibility of your posts.
Interact with other users and respond to comments to build a community around your brand.
Collaborate with influencers or other businesses to reach a larger audience.
Use eye-catching visuals, such as photos or videos, to grab people’s attention.
Post consistently to keep your brand top-of-mind for your followers.
Utilize paid advertising on social media platforms to target specific demographics.
Offer exclusive promotions or discounts to your social media followers.
Utilize live video to connect with your audience in real-time.
Share user-generated content to showcase your happy customers.
Use social media analytics tools to track the performance of your posts and adjust your strategy accordingly.
Utilize social media storytelling to connect with your audience and showcase your brand’s personality.
Participate in relevant Twitter chats or Facebook groups to engage with potential customers.
Share valuable, informative content to position yourself as an industry expert.
Run a social media contest or giveaway to increase engagement and attract new followers.
Utilize social media scheduling tools to plan and schedule your posts in advance.
Engage with other users and share their content to build relationships and increase your visibility.
Optimize your social media profiles with keywords and complete bios to improve your search visibility.
Use social media listening tools to track mentions of your brand and engage with customers.
Include social media links on your website and other marketing materials to make it easy for people to follow you.
Utilize Instagram’s “Explore” feature and hashtags to reach a larger audience.
Leverage Instagram Stories to connect with your audience in a more personal way.
Use Pinterest’s “Rich Pins” to showcase your products and services.
Utilize LinkedIn’s publishing platform to share thought leadership content and position yourself as an industry expert.
Use LinkedIn’s paid advertising options to target specific demographics and industries.
Utilize Facebook’s “Lookalike Audiences” feature to reach new potential customers.
Run a LinkedIn contest or challenge to increase engagement and attract new followers.
Utilize Twitter’s promoted tweets and account options to target specific demographics and interests.
Share timely, newsworthy content to increase the visibility of your posts.
Use social media customer service to quickly respond to customer inquiries and complaints.
Test different types of content and analyze the results to determine what resonates best with your audience.

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