LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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What’s Actually Happening on Social Media in 2026 (And Why You Can’t Ignore It)
Let’s get real about the landscape. 1️⃣ Social Media Is No Longer Optional 69% of the world are now active social media users. That’s nearly 6 billion people on an 8-billion-person planet. If you are not on social media as a business owner, you are actively opting out of access to over half the planet….
Pick Your Hero Product (And Stop Confusing the Market)
Let’s make a decision today. 1️⃣ You Need One Hero Product Pick one hero product and commit to it for the next 12 months. Not five.Not “a few things”.One. Because here’s the truth. It takes at least 18 months of talking about your thing to a cold audience before they even understand what you do….
Why Raw Beats Polished in Marketing Right Now
This is one of the biggest mindset shifts people need to make heading into 2026. 1️⃣ Polished Content Is Falling Behind Anything that looks overly edited, scripted, or produced is underperforming right now. Not because it’s bad.But because it feels distant. A shaky phone video where you say:“Hey guys, I woke up with gastro and…
Why Visibility Wins Now (And Why You Can’t Be Quiet Anymore)
Let’s be very clear about what’s actually happening right now. 1️⃣ AI Is Now Sending Traffic There is a brand-new acquisition line called AI-referred traffic. People are literally typing into ChatGPT:“Who’s the best course creation coach in Australia?” If there isn’t enough content by you on that topic, AI won’t refer you.It’s that simple. 2️⃣…
Why AI Will Not Refer You If You’re Invisible (And What To Do About It)
This part matters more than most people realise. 1️⃣ AI Cannot Recommend What It Can’t See AI will not refer you if there isn’t enough content by you on a topic. It’s that simple. If there’s more content published by other people in your space, on your topic, guess who gets recommended? Not you. 2️⃣…
Why TikTok, Search & AI Are Now Sending You Customers (Whether You Like It or Not)
This is one of the biggest shifts most business owners still haven’t clocked yet. 1️⃣ TikTok Is No Longer Just Dancing TikTok is an education platform now. I follow heaps of topics on TikTok purely to learn.I search.I watch tutorials.I consume educational content. People are actively using social platforms as search engines, not just entertainment…
How to Build a Profitable Business With Consistent Marketing (Without Burning Out or Chasing Trends)
Consistency Beats Hype. Every Single Time. If there’s one thing I want to land before we wrap this up, it’s this. 1️⃣ Consistency Is What Builds Businesses Not hype.Not viral moments.Not posting once and hoping the internet notices. It’s the same message, for the same audience, with the same mission, and the same call to…
Stop Chasing Views—Start Building Your Legacy
The real power of content isn’t in how many likes or views you get today—it’s in the long-term, cumulative effect of consistently showing up and contributing to your field. Quietly but surely, people are watching. The more you share, teach, and help, the more you become the undeniable first choice for the people who will…
How to Become the Go-To Name in Your Industry (and Stay Unignorable)
If people don’t know you exist, you can’t help them. And in today’s noisy digital world, the real danger isn’t being disliked—it’s being invisible. The good news? Becoming the most visible, trusted, and memorable name in your niche is completely doable, and you don’t need a giant PR budget to pull it off. The Secret…
The Power of Visibility: You Will Change Lives
There’s something magical that happens the moment you stop hiding and start showing up. Not polished.Not perfect.Just present. When you speak your truth, share your story, and lead with purpose—you don’t just grow your brand… you change lives. And yes, that includes your own. You’re Not Just Creating Content. You’re Creating Ripples. Every video. Every…