LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Why Raw Beats Polished in Marketing Right Now
This is one of the biggest mindset shifts people need to make heading into 2026. 1️⃣ Polished Content Is Falling Behind Anything that looks overly edited, scripted, or produced is underperforming right now. Not because it’s bad.But because it feels distant. A shaky phone video where you say:“Hey guys, I woke up with gastro and…
Why AI Will Not Refer You If You’re Invisible (And What To Do About It)
This part matters more than most people realise. 1️⃣ AI Cannot Recommend What It Can’t See AI will not refer you if there isn’t enough content by you on a topic. It’s that simple. If there’s more content published by other people in your space, on your topic, guess who gets recommended? Not you. 2️⃣…
What’s Actually Working in 2026 (Despite the Noise)
Let’s cut through the hype. I’ve read the data.I’ve watched the platforms.I’ve tested this in real businesses. Here’s what’s actually working. 1️⃣ Video Is Still King (But Not the Polished Kind) Every major platform, including Meta themselves, is still prioritising video. But here’s the shift. Raw, unedited, conversational, unscripted video is outperforming polished, over-produced content….
How to Clone Your Voice and Turn Text Into Videos (Without Ever Hitting Record)
This is one of those “wait… WHAT?” moments. 👉 Reflect Today: How much content have you not created because you didn’t want to film, edit, or be on camera? Here’s what’s now possible: 1️⃣ If You Can Use a Word Doc, You Can Edit VideosInside tools like Descript, you edit video by editing the text.Delete…
How to Clone Your Voice and Turn Blog Posts Into Videos Automatically
This is where content creation officially stops being hard. 👉 Reflect Today: How much time are you still spending filming, scripting, editing, and overthinking video… when AI can now do most of it for you? Here’s what most people don’t realise: 1️⃣ You Can Clone Your Voice and Turn Text Into VideoUsing tools like Descript,…
Hate Filming Yourself? Here’s How to Master Talking Head Videos Without a Breakdown
If just the idea of pressing record makes your pits sweat, your heart race, and your brain completely freeze—you’re not alone. Even the most seasoned creators forget their own name when the red light blinks on. But here’s the truth, legend:Your message is meant to be seen.And your audience? They’re waiting to connect with you….
Keep It Real: How to Film Videos That Show Your Personality, Not a Script
If you want your videos to connect, you’ve got to ditch the script and let your real self shine. 🎥✨ 👉 Reflect Today: Are you coming across like a passionate expert — or a stiff newsreader? Here’s the powerful truth about unscripted videos: 1️⃣ Personality SellsPeople buy from people they feel connected to. Reading from…
How to Turn Every Video into a Visibility Powerhouse in 2025
Think your content is working hard enough for you? Let’s make it unstoppable. 👉 Reflect today: Are you leveraging every single video you create to its fullest potential? Here’s how to supercharge your visibility: 1️⃣ Transcribe Your VideosUse Descript (my fave tool!) to transcribe your videos. Turn those transcripts into blog posts, LinkedIn articles, Medium…
How to Stand Out in a Crowded Market (Without Changing a Thing)
You don’t need to be louder. You don’t need to be better. You just need to be more you. 👉 Reflect Today: Are you holding back from showing up fully because you think someone’s already doing it? Here’s the truth that changes everything: 1️⃣ Your Personality Is Your DifferentiatorWe could all teach the same script…
Embrace Video and Conquer Fear
Still shying away from video? Waiting until you’re “ready,” or until your hair’s done, or until Mercury is in retrograde reversal mode?Let me lovingly nudge you with some truth… 👉 Reflect Today: How many sales, clients, or opportunities have you missed because you’ve been too afraid to press record?How many lives haven’t been changed simply…