LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Launch Without Losing the Plot: My SaaS Growth Mistake That Cost Me 700 Setups
Scaling Too Fast: The Brutal Truth About My 754-Signup SaaS Launch Disaster You know the dream—hitting “Go” on your new tech platform and watching the customers roll in.But what happens when way too many of them come in all at once… and you’re not ready? When “Go Big” Becomes “Oh No” Like most agency owners…
WordPress vs Tekmatix for SEO, Google Ranking and Online Discoverability
WordPress vs Tekmatix for SEO, Google Ranking and Online Discoverability The Short Answer The platform you have built your web pages on, have NOTHING to to with SEO. Google doesn’t care where you’ve hosted your domain (and nor does AI). The platform itself is not the determinant of SEO success in 2025-2026. Your content, metadata,…
How to Boost Your Blog Traffic and YouTube Views at the Same Time (The Smart Creator’s SEO Hack)
If you’re creating videos — even short, no-talking reels — and you’re not turning them into blog posts, you’re leaving serious reach and SEO power on the table. 👉 Here’s the magic formula:Video + Blog = Algorithmic Love. 🔥 Why It Works 🌊 Here’s the HackWhen you embed your YouTube video into your blog post,…
Embracing Growth Through Discomfort: Insights from the Concept to Course Training Experience
Growth isn’t always glamorous. Sometimes it feels like frustration, overwhelm, or like you’re coming completely undone. But let me tell you, legend—that’s exactly how you know you’re expanding. As you go through the Concept to Course program, you’ll hit moments that challenge you, moments that feel messy or even impossible. That’s not a sign to…
This Will Make or Break Your Business
Your brand is NOT your logo. It’s how you make people feel. What you are doing—and who you are being—is your brand. If you’re putting things off, that’s your brand.If nobody knows who you are and what you do, that’s your brand.If you hold back because you’re scared of being seen, that’s your brand.If you’re…
The First Step to Ending Business Chaos (And It’s Easier Than You Think)
If your brain feels like a whirlwind of post-its, Trello boards, digital notes, and half-scribbled to-dos… welcome to the entrepreneurial vortex.Now let’s get you out of it. 👉 Reflect today: Is your productivity problem really a motivation issue… or is it just that your tasks are scattered like squirrels? Here’s the first step to calm,…
What Freebies & Lead Magnets Are Getting the MOST Opt-ins Right Now
If you have a business, you should have new email addresses entering your list every single day.If that’s not happening, it’s time to focus on better (or more) lead magnets. 👉 A lead magnet is something you give away for FREE in exchange for an email address. Once you have that email, automation takes over—you…
Have you got an affiliate program?Have You Got an Affiliate Program? Here’s Why You Should
Scaling your business doesn’t have to be slow—or expensive. With the right system in place, you could have hundreds (or even thousands) of people promoting your business daily. Reflect Today:What if word-of-mouth could be automated, trackable, and profitable? That’s the power of affiliate marketing done right. Build an Army of PromotersAn affiliate program turns customers…
Love Your Tech: Why Human Support Is Still the Stickiest SaaS Strategy in an AI World
They say it’s three times harder to get a new customer than it is to keep one—and in the world of SaaS, retention is everything. But what actually keeps people around? It’s not just features or price. It’s care. And even in an AI-driven world, the human touch remains your most powerful retention strategy. The…
Strategic Planning For Success: How To Map Out Your 90-Day Plan to Reach Your Goals
One of the most important parts of hitting your big business goals isn’t just dreaming them up—it’s knowing exactly how many people you need to get in front of, and then making that your daily mission. Step 1: Start with Your OBT If your One Big Thing is to gain a certain number of subscribers,…