LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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R&D Tax Incentive: Could Your Business Get Cash Back or Tax Credits From Your Innovative Work?
The R&D Tax Incentive explained: how Australian businesses register, claim the offset in their tax return and stop claims falling through the cracks.
How to Integrate Your WordPress Website with Tekmatix for Better Marketing Results
One of the questions I get asked all the time is: “Sarah, I’ve got a WordPress website. Do I need to rebuild everything inside Tekmatix?” Not necessarily. If you’ve spent years building your website, you don’t have to throw it away overnight. In fact, I still have an old WordPress site that’s been around for…
Why Reviews Might Be the Fastest Way to Get More Customers Right Now
Can I share one of the simplest marketing strategies that almost every business owner overlooks? Ask for reviews. Seriously. Not next month. Not when you have more time. Not when your website is finished. Today. Because reviews are one of the most powerful forms of marketing available to you. Think about it. If you were…
How To Break Through Fear, Discomfort and Growth Ceilings in Business
I need you to understand something about growth… Real growth is NOT comfortable. And honestly? I think the word “bootcamp” has become way too soft. When I say bootcamp… …I do NOT mean:💜 Sitting politely drinking tea💜 Nodding along to fluffy motivational quotes💜 Taking neat little notes you never implement For me? Bootcamp means:💜 Being…
If People Can’t Find You, They Can’t Buy From You
One of the biggest reasons business owners struggle to generate leads isn’t because they’re bad at what they do. It’s because people can’t find them. I can’t tell you how many times someone has said to me: “Sarah, I’m not getting any business.” So I Google them. And they don’t exist. Or if they do…
How To Use AI To Save Time, Scale Your Business and Create Content Faster
One of the most emotional parts of the AI Marketing Bootcamp for me… …was hearing what people said after Day 1. Not because of the technology itself. But because of what that technology REPRESENTS for people. Freedom.Relief.Momentum.Possibility.Hope.Time back.Scalability.Belief in themselves again. One attendee said: 💜 “What I learned yesterday is totally going to change my…
How To Use AI Without Losing Your Humanity
One of the biggest fears people have around AI is this: “What if everything becomes fake?” And honestly? I understand that fear. Because yes…We absolutely ARE entering a world where:💜 AI images exist💜 AI avatars exist💜 AI videos exist💜 AI voices exist💜 AI-generated humans exist But here’s my personal perspective on it… I don’t believe…
How to Build, Nurture, and Sell with Email Marketing in the next 90 Days
The Email Marketing Mastery workshop replay is now available. If your email list is sitting there gathering dust, your inbox is overflowing, your leads are not being followed up and your email marketing only happens when you suddenly remember it exists, this workshop is for you. Inside the training, I show you how to: 💜…
How To Use Automations To Make Sales While You Sleep
One of the biggest mistakes I see business owners make… …is trying to manually run a business in a world where everyone else is using automation. And honestly? You simply cannot scale today without technology. Not because you’re lazy. But because there are only so many hours in a day. If you are:💜 Manually following…
How To Stop Perfectionism From Killing Your Business Growth
Introduction I need more business owners to hear this: Pretty is not always where the power is. Honestly? Some of the most profitable things I have EVER created looked rough as guts. Not polished.Not designer-made.Not covered in fancy branding. Just useful. Because most people are not sitting there thinking:💜 “Oooh what a beautiful Canva template”💜…