LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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You Cannot Overpost. You Cannot Overshare. That’s a Myth.
Let’s clear this up properly. 1️⃣ More Content Is Not a Problem. It’s an Advantage. Does it matter if you publish content as well as what your content creator is doing? No. The more the merrier. More content means: I would rather have 10 opportunities for someone to find me than two. Every single time….
“I Don’t Know What to Post” Is No Longer a Valid Excuse
I’m going to say this with love… and a little sass. 1️⃣ If You Say “I Don’t Know What to Post”… You’re Lying to Yourself Not because you’re lazy.But because the work is literally done for you now. You just generated 365 content ideas in minutes. That excuse? Gone. 2️⃣ Structure Turns Content Into Fun…
What’s Actually Working in 2026 (Despite the Noise)
Let’s cut through the hype. I’ve read the data.I’ve watched the platforms.I’ve tested this in real businesses. Here’s what’s actually working. 1️⃣ Video Is Still King (But Not the Polished Kind) Every major platform, including Meta themselves, is still prioritising video. But here’s the shift. Raw, unedited, conversational, unscripted video is outperforming polished, over-produced content….
Your Must-Have Pinned Video for Business Success
Ready to make your social media profile work for you? Here’s a simple but powerful tip: 📌 Create a Pinned Video Intro PostIntroduce yourself! Keep it casual:“Hey, I’m [Your Name], and I’m passionate about [What You Do]. I help [Your Audience] achieve [Their Goal] through my [Courses/Programs]. Want to learn more? Check out my Linktree!”…
TikTok vs. YouTube: Should You Use TikTok’s New 30-Minute Video Feature? Pros, Cons & Strategy for Creators
With TikTok now allowing videos up to 30 minutes, it’s tempting to jump on board. But should you? Like all social media, TikTok is a grand experiment, and every feature is a new tool to test! Here’s my take on maximizing this shift in video length. 👉 Reflect Today: Are you making the most of…
Crafting a Dynamic Feed: Mixing Tips, Self-Quotes, and Visuals for Broader Appeal
Variety is the spice of a standout social media presence! By mixing tips, videos, images, and self-quotes, you create a visually engaging feed that keeps your audience hooked and attracts a wider range of people. 👉 Reflect Today: Is your content diverse enough to captivate different types of viewers? Here’s How to Add Variety to…
Connecting Through LinkedIn: Navigating Group Posts in a Tech-Driven World
Connecting Through LinkedIn: Navigating Group Posts in a Tech-Driven World If you’re targeting LinkedIn groups as part of your strategy, you may have noticed you can’t post directly to groups through most schedulers, including TekMatix. Unfortunately, LinkedIn doesn’t allow scheduling tools direct access to groups due to API restrictions. But there’s a creative workaround! 👉…