LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How Consistent Content Marketing Builds Long-Term Business Success
The only difference between you still struggling for clients in five years vs. sipping pina coladas on the deck is… whether you start today. 👉 Reflect Today: Are you building your future freedom — or delaying it another year? Here’s why starting your content marketing now is non-negotiable: 1️⃣ Organic Traffic = Future Freedom90% of…
Keep It Real: How to Film Videos That Show Your Personality, Not a Script
If you want your videos to connect, you’ve got to ditch the script and let your real self shine. 🎥✨ 👉 Reflect Today: Are you coming across like a passionate expert — or a stiff newsreader? Here’s the powerful truth about unscripted videos: 1️⃣ Personality SellsPeople buy from people they feel connected to. Reading from…
Know Your Numbers, Grow Your SaaS: Why Churn is the Silent Killer of Your Subscription Business
Here’s what nobody tells you when you start a SaaS or subscription business: even if you’re bringing people in the front door, your churn can quietly sneak everyone out the back. 👉 Reflect today: Are you obsessing over your growth… but ignoring your churn? Here’s what I learned the hard way (so you don’t have…
How to Find Your Message (Even If You Have No Idea What It Is Yet)
Stuck figuring out your message? Overthinking it to death? Waiting to get “clear” before you speak? 👉 Reflect today: What if the clarity comes AFTER the talking? Here’s your real-world, unfiltered path to brand clarity: 1️⃣ Say Something. ANYTHING.The only way to find your voice is to start using it.Record a live. Write a post….
Why Your First Customers Deserve to Pay Full Price (Even in Beta)
Before you start handing out free spots to your first-ever students, let’s have a quick heart-to-heart. You might be accidentally devaluing the very thing you worked so hard to create. Here’s what you really need to know before making that call… 👉 Reflect Today: Are you thinking about giving your first group of students free…
How to Calculate the Exact Number of Leads You Need to Hit Your Business Goals
So, you’ve got your One Big Thing (OBT) — that big juicy income or impact goal for the next 12 months.But if you stop there… you’ve already set yourself up to fail. 👉 Reflect today: Are you working toward a revenue goal with no idea how many people need to see your offer? Here’s how…
Tekmatix Page Builder Demo: Drag & Drop Your Way to a High-Converting Funnel
Funnels used to feel like this mysterious tech beastBut with Tekmatix and a few simple steps, you’ll have a full 3-step funnel live today (yes, really). 👉 Reflect Today: Are you overcomplicating your funnel setup… or keeping it simple and strategic? Here’s how to master your 3-Step Funnel: 1️⃣ Use Done-For-You Templates Inside Tekmatix, I’ve…
How to Package and Price Your Expertise for Every Budget: Free to High-Ticket Offers That Convert
Ever given someone a taste and they ended up buying the whole block? That’s how your offers should work. 👉 Reflect today: Are you giving your audience options to buy from you at every level of investment? 1️⃣ One Topic, Three TiersYou don’t need 10 different topics. You just need to package ONE message three…
How to Create a Content ‘Spider Web’ That Catches More Customers
Let’s talk about why content creation is NOT just about staying “visible”—it’s about silently working behind the scenes to build your business on autopilot. 👉 Reflect Today: Are you randomly posting? Or are you deliberately spinning a web of searchable, findable, income-generating content? Here’s the reality most people don’t realise: 1️⃣ Every Piece of Content…
AI is Coming for Your Admin: Why the Future of Customer Care is Custom, Smart, and Surprisingly Personal
It’s here, it’s fast, and it’s freaking fabulous. AI isn’t just a buzzword—it’s becoming the most powerful partner in business you’ve ever had. And if you’re not using it yet… you’re missing a trick (or 10). 👉 Reflect today: Are you still sending generic emails to everyone… when AI could send a personal one to…