LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Building Your Brand: Why You Are the Ultimate Business Asset
What makes some entrepreneurs soar while others stay stuck in the shadows for years?It’s not fancy tech. It’s not a shiny funnel.It’s not even a killer product. It’s you. Not your logo. Not your color palette.YOU are the brand.You are the magnet.You are the most powerful business asset you’ll ever have. I see you, legend….
How Many Quiz Results Should You Create?
When creating quizzes for your audience, there’s one golden rule to remember: the ideal number of quiz results is three. Why three? Think about it as low, medium, high. Bronze, silver, gold. Beginner, intermediate, expert. Keeping your quiz results limited to around three simplifies your process dramatically. Here’s why this matters for your business: Keep…
The Only Marketing Methods That Have Worked for Me (Consistently for Over a Decade)
Let’s talk marketing — the stuff that actually works…and the stuff that flops like a dead fish. I’m not interested in trends, hacks, or shiny tactics that work for five minutes and then disappear. What I am interested in is patterns.And after more than a decade in business, the pattern is very clear. Here’s what’s…
Make Your Big Sales Goals Achievable with Marketing Math
Feeling overwhelmed by the numbers behind your sales goals? Don’t panic! Breaking it down into daily achievable actions makes even ambitious targets realistic. With a mix of organic content, strategic tools, and consistent effort, hitting your numbers is closer than you think. 👉 Reflect Today: What marketing actions can you take daily to reach your…
Why You’re Not “Bad at Tech” (You’re Just Expecting Mastery Too Fast)
Let me calm your nervous system for a second. 👉 Reflect Today: Would you expect yourself to learn French fluently in 60 minutes? No?Good.Then please stop doing that to yourself with tech and AI. Here’s what you need to know: 1️⃣ Conversion Is Psychological, Not PrettyI’ve got a bot that helps write sales pages based…
How to Stop Being the Bottleneck in Your Business (and Finally Make Yourself Redundant)
I’m going to say this gently… and then not so gently. 👉 Reflect Today: If you took 30 days off starting tomorrow, what would break first in your business? Because here’s the truth most people avoid: 1️⃣ If You’re Not Comfortable Looking Like an Idiot, Business Will Be HardYou’re going to post something and get…
How to Build a “One Source of Truth” System That Keeps You Focused All Year
Let’s start with the real problem. Most business owners don’t lack motivation.They lack a reliable system that tells them what matters now, next, and later. 👉 Reflect Today: Are you drowning in tasks because you have too much to do… or because nothing is prioritised and everything lives in five different places? Here’s what most…
How to Use Social Listening and AI Agents to Find Leads Every Day (Automatically)
Social listening is simply this: finding the exact questions people are already asking… so you can answer them and get discovered. 👉 Reflect Today: Are you still creating content hoping the right people see it… or are you actively going where people are already asking for help? Here’s what most people don’t realise: 1️⃣ Your…
Why Raising Your Prices and Knowing Your Numbers Is Non-Negotiable
Let’s talk reality for a minute. Costs have gone up.Software has gone up.Staff, contractors, ads, tools, life… all up. That’s not personal.That’s business. And it means something important for you. 1️⃣ Price Increases Are Not Greed. They’re Survival. If you haven’t increased your prices by at least 20% in the last six months, you’re absorbing…
How to Use AI Image Generation to Create Scroll-Stopping Marketing Graphics (Without Designers or Photoshoots)
Most business owners are still duct-taping tools together — email software here, CRM over there, calendar somewhere else — and wondering why their brand looks chaotic.But now, you can create any marketing image you want with AI… in seconds. 👉 Reflect Today: Are you still spending hours in Canva or paying designers when AI could…