LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Build a Million-Dollar Business with Edu-Marketing (Fluffy Socks Optional)
Here’s how I turned a spare room in the most remote town in Australia into a seven-figure SaaS in just 12 months—by mastering edu-marketing. 👉 Reflect today: Are you overthinking your content, waiting to be “ready” instead of just showing up and sharing your knowledge? 1️⃣ Answer Questions in Your NicheUse ChatGPT to find the…
How to Turn Every Piece of Content Into a Lifetime of Free Leads
What if you never had to chase leads again — and instead, every piece of content you’ve ever made just kept working for you forever? 👉 Reflect today: Are you waiting to “go viral”… or are you quietly building a spider’s web of discoverability? Here’s the truth no one’s telling you: 1️⃣ Every Post Is…
How to Make Instructions So Clear a 10-Year-Old Could Run Your Business (And Why That’s Exactly the Goal)
Let’s be honest:If your team is confused, making mistakes, or constantly asking questions — it’s not their fault. It’s yours. 👉 Reflect today: Could someone follow your instructions without having to read your mind? Here’s your 3-step clarity + scalability framework: 1️⃣ Write SOPs for a 10-Year-OldNot because your team isn’t smart — but because…
How to Sell More, Show Up Braver, and Scale Without Selling Your Soul (or Brushing Your Hair)
Let’s get real:If you want more sales, more visibility, and a more scalable business—you’re gonna need to face the camera. And I get it. You’d rather wrestle a raccoon than press record.But video isn’t optional anymore—it’s your ticket to trust, traction, and total domination online. 👉 Reflect today: Are you hiding behind perfection when connection…
How to Build a SaaS Business That Scales (Even if You Don’t Know Where to Start)
Starting a SaaS can feel overwhelming, but with the right mindset, tools, and strategy, you can scale to seven figures—and beyond. Let’s break down the journey: 👉 Reflect today: Are you holding yourself back because of fear, perfectionism, or just overthinking? You’re not alone. But it’s time to take action. 1️⃣ Solve a Specific ProblemYour…
How to Master Sales Without Feeling Salesy or Pushy
Sales isn’t about being a shark in a suit; it’s about connection, passion, and purpose. 👉 Reflect today: Are you holding back from selling because you’re afraid of coming off “salesy”? 1️⃣ Nature’s Lesson in ConsistencyThe sun doesn’t take a day off. A shark doesn’t skip being a shark. They just do their thing—consistently. Your…
Conversion Rate, Revenue Goals & Scaling Math: What Every Founder Must Know
Scaling isn’t about more chaos. It’s about more outcome with less input — and yes, it’s completely possible. 👉 Reflect today: Are you actually scaling… or just staying busy? Here’s your revenue-scaling system in plain English: 1️⃣ Know Your Numbers, Control Your OutcomeWant to make $1M/year at a 1% conversion rate?➡️ You need 100,000 people…
My SaaS Startup Story: PPE, Pickled Asparagus & 754 Clients in 12 Hours
When life (or business) throws you curveballs, it’s how you handle the problems that determines your future. Let’s break down the genius strategy that turned a near-disaster into a $15M SaaS empire: 👉 Reflect today: Are you letting problems paralyse you—or using them as fuel for your next big win? 1️⃣ Solve a Specific Problem,…
How to Build a Risk-Resilient Business Without Losing Your Mind
Success isn’t just about the highs—it’s also about having a plan for when things go sideways. 👉 Reflect today: Are you proactively planning for business risks, or crossing your fingers and hoping for the best? 1️⃣ Accept That Risks Are InevitableFrom losing a Stripe account to facing legal issues or personal emergencies, unexpected challenges can…
From Spam Attack to Smart SaaS: Lessons from a $34K Mistake
Here’s a personal story you need to hear if you’re launching your SaaS, or really any business: 👉 Reflect today: Are you protecting your platform from scammers and freeloaders before it’s too late? 1️⃣ Turn Off Auto-Contact UploadsWhen you start, people may abuse your system by uploading fake contacts and spamming. Learn how to set…