LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Why Smart Businesses Are Using AI Tools Like Canva and Descript to Save Time
Still spending hours designing content, editing videos, and writing scripts? Let’s talk about a game-changing reality… 👉 Reflect Today: What if you could get a full month of branded content—done FOR you—while you’re chasing a toddler or sipping a coffee? Here’s what’s possible right now: 1️⃣ Canva’s Got You CoveredAsk Canva’s GPT: “Create 30 days…
Understanding Online Sales Conversion Rates: What 1–3% Really Means in 2025
Let’s bust a myth: Just because someone visits your page and doesn’t buy… doesn’t mean it’s broken. It might mean they just need time. 👉 Reflect Today: Are you expecting conversions too quickly? Here’s the 2025 reality check: 1️⃣ Average Conversion Rates = 1–3%If you’re getting over 3%? You’re smashing it! Especially with cold traffic….
The Silent Crisis Costing Your Organization More Than Dollars…
Knowledge loss isn’t just an expense; it’s a threat to your organization’s future.Every time an employee leaves, critical knowledge walks out the door, putting the very foundation of your business at risk. 👉 Reflect Today: Are you safeguarding the expertise within your team? What steps are you taking to prevent this silent crisis? 💡 Ready…
Self-Efficacy: The Real Secret to Unshakable Confidence
It’s not about already knowing how to do something—it’s about believing that you can figure it out. 👉 Reflect Today: Are you backing yourself, or bailing on yourself before you even begin? Here’s the truth we forget: 1️⃣ Self-Efficacy = Belief in Your Own CapabilityIt’s not magic. It’s not woo. It’s your own belief that…
Understanding the Difference: Opt-in Pages, Sales Pages, Landing Pages, Websites, and Funnels!
If you’ve ever heard all these words and thought, “Wait, aren’t they all just… pages?” — you’re absolutely not alone! 👉 Reflect Today: Are you clear on how each page fits into your marketing system? Here’s your quick guide: 1️⃣ Opt-in PageA standalone page where you collect email addresses—usually offering something free in return. 2️⃣…
How To Create Special Offers Without Upsetting Your Paying Customers
👉 Reflect Today: Are you planning discounts for Black Friday, Christmas, or special promotions… but worried about annoying your loyal customers? Here’s the smart strategy: 1️⃣ Don’t Discount. Differentiate.Instead of discounting your full-priced course or program (and risking refund requests!), create a different version for your promotion. 2️⃣ Reduce, Don’t Slash.Offer a “lite” version by…
Mastering Freebie Funnels: Your First Step to Passive Leads
Giving something away for free? Brilliant move — but only if you’re doing it the right way. 👉 Reflect Today: Is your free offer actually turning viewers into leads? Here’s how a powerful freebie funnel works: 1️⃣ Opt-In PageThe landing page that convinces your audience to give their email in exchange for your free workshop,…
Want to Boost Sales? Offer Bite-Sized, High-Value Content!
Are you ready to package your knowledge into a low-ticket, high-volume product that brings real value without overwhelming your audience? Today’s learners crave quick, actionable answers—here’s how you can create a valuable mini-course, workshop, or training that your audience will love and buy! 👉 Reflect Today: What’s one focused problem you can solve in under…
How to Stand Out in a Crowded Market (Without Changing a Thing)
You don’t need to be louder. You don’t need to be better. You just need to be more you. 👉 Reflect Today: Are you holding back from showing up fully because you think someone’s already doing it? Here’s the truth that changes everything: 1️⃣ Your Personality Is Your DifferentiatorWe could all teach the same script…
Never Miss a Lead Again: Let AI Handle Your Inboxes 24/7
Let’s be honest—how many leads have slipped through the cracks because you missed a DM, an email, or a late-night message? 👉 Reflect Today: What would change in your business if every single message was answered immediately, accurately, and without you lifting a finger? Welcome to the new age of AI customer service 1️⃣ Attach…