LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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The New (and much better) Way Of Getting Leads And Making Sales
‘Edu-preneurship’ and ‘Edu-marketing’ are the new ways of generating leads, impacting your market, positioning yourself as the authority in your field and of course, making more sales! Think ‘content marketing’ but on super-intergalactic steroids! It’s about moving away from ‘selling’, and instead creating a following by educating and informing your market (but doing so…
How to use a business mistake to enhance your reputation
Making it right when you’ve got it wrong: How to use a business mistake to enhance your reputation Today when I arrived at the office, I was faced with an entire team of panic-stricken staff, some tears, and looks of dread-laden terror. I knew something had gone wrong. Really wrong. As a company that promotes itself…