LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Love Your Tech: Why Human Support Is Still the Stickiest SaaS Strategy in an AI World
They say it’s three times harder to get a new customer than it is to keep one—and in the world of SaaS, retention is everything. But what actually keeps people around? It’s not just features or price. It’s care. And even in an AI-driven world, the human touch remains your most powerful retention strategy. The…
Know Your Numbers, Grow Your SaaS: Why Churn is the Silent Killer of Your Subscription Business
Here’s what nobody tells you when you start a SaaS or subscription business: even if you’re bringing people in the front door, your churn can quietly sneak everyone out the back. 👉 Reflect today: Are you obsessing over your growth… but ignoring your churn? Here’s what I learned the hard way (so you don’t have…