LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Build a Community That Keeps Customers Coming Back
Here’s one question every SaaS founder and business owner should be asking: “Are my customers just buying my product… or are they becoming part of something bigger?” Because products can be replaced. Communities can’t. One of the most powerful retention strategies isn’t adding another feature. It’s creating a place where your customers genuinely want to…
How to Reduce SaaS Churn by Making Your Product Impossible to Leave
Here’s one question every SaaS founder should be asking: “If my customer cancelled tomorrow… what would they actually lose?” Because that’s what keeps people subscribed. Not flashy features. Not discounts. Not long contracts. The businesses with the lowest churn create something far more powerful… They become indispensable. So how do you make your SaaS “sticky”?…
Choosing the Right Software for Your Business: What Most Entrepreneurs Overlook
With so many platforms out there, it’s easy to get stuck in analysis paralysis when choosing your software. But here’s the truth: there’s no such thing as a perfect platform—only the one that fits your business right now and can grow with you. 1. Check the Support and Community Don’t just compare features—compare help. The…
Your Brand is Built in Moments of Frustration: Here’s How to Turn Angry Customers into Raving Fans
In tech and SaaS, we often face customers at their most frustrated moments. When something’s not working, they’re annoyed, or confused, that’s where our true brand shines—not in the tools we sell, but in how we respond. ???? Reflect Today: When a customer reaches out in frustration, it’s an opportunity to solidify your brand and…
My SaaS Startup Story: PPE, Pickled Asparagus & 754 Clients in 12 Hours
When life (or business) throws you curveballs, it’s how you handle the problems that determines your future. Let’s break down the genius strategy that turned a near-disaster into a $15M SaaS empire: ???? Reflect today: Are you letting problems paralyse you—or using them as fuel for your next big win? 1️⃣ Solve a Specific Problem,…
What Kind of Business Do You Want to Build?
Here’s my biggest tip for anyone starting or scaling a business: Get crystal clear on what it is you want to do. Will you be an agency that does everything for people, a SaaS business that provides a tool for others to use, or something else entirely? ???? ???? Reflect today: What kind of business…