LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Your Brand is Built in Moments of Frustration: Here’s How to Turn Angry Customers into Raving Fans
In tech and SaaS, we often face customers at their most frustrated moments. When something’s not working, they’re annoyed, or confused, that’s where our true brand shines—not in the tools we sell, but in how we respond. 👉 Reflect Today: When a customer reaches out in frustration, it’s an opportunity to solidify your brand and…
My SaaS Startup Story: PPE, Pickled Asparagus & 754 Clients in 12 Hours
When life (or business) throws you curveballs, it’s how you handle the problems that determines your future. Let’s break down the genius strategy that turned a near-disaster into a $15M SaaS empire: 👉 Reflect today: Are you letting problems paralyse you—or using them as fuel for your next big win? 1️⃣ Solve a Specific Problem,…
What Kind of Business Do You Want to Build?
Here’s my biggest tip for anyone starting or scaling a business: Get crystal clear on what it is you want to do. Will you be an agency that does everything for people, a SaaS business that provides a tool for others to use, or something else entirely? 💡 👉 Reflect today: What kind of business…