LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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30 days to go before the Million Dollar Memories: How To Build Your Biographical Memoir With AI
🗓️ 30 DAYS TO GO! Your knowledge can be copied. Your frameworks can be recreated. Your strategies can be repackaged. But your life experiences? Nobody else can copy those. Your personal stories explain why you care about what you teach, why you see things differently and why people should choose to learn from you. The…
Why Educational Content Still Wins (Especially in the AI Era)
Here’s something I wish more business owners understood: Your best marketing strategy isn’t selling. It’s teaching. Because every single day… Your future customers are asking questions. “How do I…?”“What’s the best way to…?”“How can I…?”“What should I do if…?” They’re typing those questions into: Google. YouTube. ChatGPT. Claude. Gemini. And every other AI search tool…
Today’s the day we’ve been counting down to… and I couldn’t be more excited!
The 21-Day Walk & Talk Video Challenge officially starts TODAY! 🎉 For the next 21 days, we’re leaving perfection behind and choosing progress instead. We’re choosing:✨ Confidence over fear.✨ Action over procrastination.✨ Consistency over excuses.✨ Growth over staying comfortable. If you’ve ever wanted to feel more natural on camera, grow your personal brand, or simply…
🚨 24 Hours to Go… Tomorrow Changes Everything.
This is it. ⏰ In just 24 hours, the 21-Day Walk & Talk Video Challenge begins! If you’ve been telling yourself:“I’ll start next week…”“I need to be more confident first…”“I don’t know what to say on camera…” Tomorrow is your opportunity to stop waiting and start showing up. Over the next 21 days, you’ll build…
🔥 Just 3 Days to Go… This Is Your Sign.
Three days. That’s all that’s left before we start building the confidence, consistency, and courage you’ve been waiting for. If you’ve been watching from the sidelines…Wondering if you’re “ready”…Or waiting for the perfect moment… This is it. Imagine where you’ll be just 21 days from now:🎥 Speaking confidently on camera.📱 Showing up consistently online.💛 Attracting…
🎥 Just 7 Days to Go… Will You Be Walking With Us?
A week from now, you could be taking your first step toward becoming more confident on camera. If you’ve been saying:👉 “I’ll start when I’m more confident.”👉 “I don’t know what to say.”👉 “I’m scared of being judged.” This challenge was created for you. Over 21 days, you’ll build the habit of showing up consistently,…
How to Think About Content Ratios Without Overthinking It
Before anyone panics, let me be very clear. These are not rules.These are guidelines. They exist to help you move, not freeze. 1️⃣ About 80% of Your Content Should Be About Your Thing The goal of marketing is business. Not impressing Janet next door.Not pleasing someone you worked with once in 2017.Not diluting your message…
Why Scripted Content Is Killing Your Authenticity (and What to Do Instead)
Let me save you a whole lot of time, stress… and robotic content. The second you fully script what you’re going to say…Is the second you stop actually saying anything real. ???? You become obsessed with the wordsYou’re thinking… “Did I say that right?”“Did I miss a line?”“Was that the exact sentence?” Instead of just……
How To Build a Personal Brand That Makes People Want To Buy From You
Your business is not just your logo. It’s not your fonts.It’s not your colour palette.It’s not your Canva templates. It’s YOU. Your energy.Your personality.Your story.Your weirdness.Your values.Your way of making people feel. And honestly? The biggest mistake I see business owners make is trying so hard to look “professional” that they become completely forgettable. People…
You Cannot Overpost. You Cannot Overshare. That’s a Myth.
Let’s clear this up properly. 1️⃣ More Content Is Not a Problem. It’s an Advantage. Does it matter if you publish content as well as what your content creator is doing? No. The more the merrier. More content means: I would rather have 10 opportunities for someone to find me than two. Every single time….