LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Why Scripted Content Is Killing Your Authenticity (and What to Do Instead)
Let me save you a whole lot of time, stress… and robotic content. The second you fully script what you’re going to say…Is the second you stop actually saying anything real. ???? You become obsessed with the wordsYou’re thinking… “Did I say that right?”“Did I miss a line?”“Was that the exact sentence?” Instead of just……
How To Build a Personal Brand That Makes People Want To Buy From You
Your business is not just your logo. It’s not your fonts.It’s not your colour palette.It’s not your Canva templates. It’s YOU. Your energy.Your personality.Your story.Your weirdness.Your values.Your way of making people feel. And honestly? The biggest mistake I see business owners make is trying so hard to look “professional” that they become completely forgettable. People…
You Cannot Overpost. You Cannot Overshare. That’s a Myth.
Let’s clear this up properly. 1️⃣ More Content Is Not a Problem. It’s an Advantage. Does it matter if you publish content as well as what your content creator is doing? No. The more the merrier. More content means: I would rather have 10 opportunities for someone to find me than two. Every single time….
Pick Your Hero Product (And Stop Confusing the Market)
Let’s make a decision today. 1️⃣ You Need One Hero Product Pick one hero product and commit to it for the next 12 months. Not five.Not “a few things”.One. Because here’s the truth. It takes at least 18 months of talking about your thing to a cold audience before they even understand what you do….
Your Personal Brand Is Your Insurance Policy (Especially in the Age of AI)
I need you to hear this properly. Please go and build your personal brand. As quickly as you possibly can. Because in the world of AI, every single one of our businesses is at risk. Every. Single. One. The only thing that isn’t? You. Your breath.Your voice.Your lived experience.Your perspective. 1️⃣ Businesses Will Change. You…
Why Visibility Wins Now (And Why You Can’t Be Quiet Anymore)
Let’s be very clear about what’s actually happening right now. 1️⃣ AI Is Now Sending Traffic There is a brand-new acquisition line called AI-referred traffic. People are literally typing into ChatGPT:“Who’s the best course creation coach in Australia?” If there isn’t enough content by you on that topic, AI won’t refer you.It’s that simple. 2️⃣…
Building Your Brand: Why You Are the Ultimate Business Asset
What makes some entrepreneurs soar while others stay stuck in the shadows for years?It’s not fancy tech. It’s not a shiny funnel.It’s not even a killer product. It’s you. Not your logo. Not your color palette.YOU are the brand.You are the magnet.You are the most powerful business asset you’ll ever have. I see you, legend….
Keep It Real: How to Film Videos That Show Your Personality, Not a Script
If you want your videos to connect, you’ve got to ditch the script and let your real self shine. ????✨ ???? Reflect Today: Are you coming across like a passionate expert — or a stiff newsreader? Here’s the powerful truth about unscripted videos: 1️⃣ Personality SellsPeople buy from people they feel connected to. Reading from…
How to Become the Go-To Expert in Your Niche (Without Going Viral)
If you’ve been holding off on creating content because it’s “too noisy out there” or you’re waiting for the perfect viral video — I’m calling BS (with love ????). ???? Reflect today: Are you building authority… or just waiting for a lucky break? Here’s the truth every expert needs to hear: 1️⃣ Visibility is Not…
The Secret to Standing Out: How Your Teaching Style is Your Biggest Differentiator
???? Reflect today: Are you showcasing your unique teaching style in your content, courses, and programs? Why Your Teaching Style Matters????. Your Personality is Your BrandNo one can replicate your unique personality and approach. It’s your voice, your energy, and your presence that create connections with your audience. ????. Your Method is Your MagicEven if…