LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Why Your First Customers Deserve to Pay Full Price (Even in Beta)
Before you start handing out free spots to your first-ever students, let’s have a quick heart-to-heart. You might be accidentally devaluing the very thing you worked so hard to create. Here’s what you really need to know before making that call… 👉 Reflect Today: Are you thinking about giving your first group of students free…
How to Build a Waitlist for Your Next Launch (Even If You Haven’t Created It Yet)
You don’t need a finished course, published book, or polished membership site to start promoting your offers. You just need a plan—and a form. 👉 Reflect Today: Are you holding back on marketing because your product isn’t done yet? How many opportunities are slipping through your fingers while you wait for “ready”? Let me hit…
The Secret to Progress? Patience + Consistency
Let’s stop overthinking it: if you’re showing up, tweaking, testing, and tracking — you are making progress, even if it’s not instant. 👉 Reflect Today: Are you giving your strategy enough time to actually work before you change direction? Here’s the reminder you might need: 1️⃣ Tiny Steps CountEven small forward movement is still forward…
Stop the Hustle: Build Business Systems That Scale Without Burnout
Ever feel like your brain’s got more tabs open than your laptop?Tasks flying at you like confetti at a toddler’s birthday party?Yeah, I’ve been there. 👉 Reflect today: What’s actually causing your stress?Hint: It’s probably not “too much to do”…It’s not having a system for doing it. Here’s What You’ll Gain When You Start Systemising…
Why Smart Businesses Are Using AI Tools Like Canva and Descript to Save Time
Still spending hours designing content, editing videos, and writing scripts? Let’s talk about a game-changing reality… 👉 Reflect Today: What if you could get a full month of branded content—done FOR you—while you’re chasing a toddler or sipping a coffee? Here’s what’s possible right now: 1️⃣ Canva’s Got You CoveredAsk Canva’s GPT: “Create 30 days…
Understanding the Difference: Opt-in Pages, Sales Pages, Landing Pages, Websites, and Funnels!
If you’ve ever heard all these words and thought, “Wait, aren’t they all just… pages?” — you’re absolutely not alone! 👉 Reflect Today: Are you clear on how each page fits into your marketing system? Here’s your quick guide: 1️⃣ Opt-in PageA standalone page where you collect email addresses—usually offering something free in return. 2️⃣…
Never Miss a Lead Again: Let AI Handle Your Inboxes 24/7
Let’s be honest—how many leads have slipped through the cracks because you missed a DM, an email, or a late-night message? 👉 Reflect Today: What would change in your business if every single message was answered immediately, accurately, and without you lifting a finger? Welcome to the new age of AI customer service 1️⃣ Attach…
Simplify to Sell: How to Market Multiple Offers Without Confusing Your Audience
If you’re a multi-passionate entrepreneur (guilty as charged), chances are you’ve got a delicious buffet of offers—courses, coaching, memberships, workshops, services. And while that’s amazing, here’s where most people go wrong… 👉 Reflect Today: Are you accidentally overwhelming your audience by offering everything at once? Let me share a hard-earned truth:A confused mind never buys.Here’s…
Using an Email Nurture Sequence to Convert Leads into Memberships
Let’s talk about a little piece of business magic that works quietly behind the scenes—your email nurture sequence. 👉 Reflect Today: Are your emails building trust, authority, and desire to work with you? Or are they sitting in inboxes like awkward dinner guests no one invited? Here’s your roadmap to turning readers into raving, paying…
Maximizing Marketing Impact: From Awareness to Conversion and Lead Nurturing
If you’re marketing on social media, showing up consistently, and sharing value—but still not making sales—you might be missing the real magic that happens between “Hi and “Here’s my credit card.” 👉 Reflect Today: Are you turning visibility into actual leads? Or are you just getting seen without collecting a single email address? Let me…