LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Sell What People REALLY Want
Are you selling your skills—or the results your skills can deliver? 👉 Reflect Today: People don’t buy the topic you teach. They buy the transformation, outcome, and impact your teaching creates in their lives. Here’s how to shift your messaging to skyrocket your sales: 📌 Sell Results, Not TopicsYour course, coaching, or workshop is just…
Passive Income from Passion: How to Build a Recurring Revenue Stream with Affiliate Marketing (Even While You Sleep!)
Let me tell you something that might just blow your entrepreneurial socks off: For YEARS I was earning over $10,000 a month in affiliate income. And it all came from simply recommending products I was already using, loving, and teaching with. If you’re not building affiliate income into your business model yet—today’s the day to…
How to Know When You’re Ready for Paid Ads
Before you throw money at Facebook, let’s get real about your numbers. Because clarity = confidence, and confidence = conversion. 👉 Reflect Today: Are your funnel stats telling you it’s time to scale with ads — or keep building organically? Here’s the strategic way to decide: 1️⃣ Track Your Earnings Per Page ViewOnce you’ve run…
You’re Not Failing—You’re Just Not Visible Enough: The Real Reason Your Sales Are Low
If you’re sitting there thinking, “Why am I not making more sales?” or “Maybe my product just isn’t good enough…” I’m here to throw that nonsense out the window for you with a loving boot up the strategy. 👉 Reflect Today: Are you actually giving your business enough chances to be seen? Are you treating…
The Real Reason You’re Not Hitting Your Income Goals (and How to Fix It)
If you’ve been wondering, “Why isn’t this working?” or “Is anyone even seeing this?”—you’re not alone. But let me lovingly hit you with a truth bomb 👉 Reflect Today: Are you actually tracking how many people are seeing your offer every day? Or are you just hoping, manifesting, and maybe sprinkling some fairy dust? Here’s…
Your Lead Magnet Is Your Free Trial!
Remember, your lead magnet is your free trial—a taster of YOU! It’s designed to convince people to buy your paid product without adding extra layers of complication. 👉 Reflect today: Are you using your lead magnet effectively to showcase your expertise? Here’s what to keep in mind: Your Marketing Is Your Free TrialFor most products…
Should You Use Free Trials or Let Your Marketing Do the Work?
Your lead magnet is your free trial! It’s the taste of your expertise that builds interest and convinces potential buyers to invest in your paid offers. Adding a full free trial can over-complicate things unless it’s for a high-ticket item. Here’s how to make your marketing work as that “taster” for everyday products. 👉 Reflect…
Stop Making Your URLs a Mouthful—Keep Your Slug Short and Sweet!
If you’re sharing your link on a podcast, stage, or social media, the last thing you want is a URL that sounds like a riddle from a cryptic crossword! 👉 Reality Check: Your slug (the bit after the slash in your URL) needs to be simple, memorable, and easy to say. Here’s how to get…
Content Ideas in a Flash with ChatGPT!
Struggling to find what questions people are asking about your topic? Let ChatGPT do the heavy lifting for you! Here’s how: 👉 Step 1: Ask ChatGPT to list the 50 most common questions about your topic. 👉 Step 2: Tailor it to your audience. For example, ask for questions specifically from entrepreneurs and business owners…
Ditch the Script and Speak from the Heart!
When it comes to creating content, avoid scripts at all costs! The second you try to write it all out, the walls come up and fear takes over. Think of it this way: If we were having a coffee or a glass of wine, you wouldn’t script your response, right? You’d just chat naturally. That’s…