LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Give Clear Instructions as a Leader (And Set Your Team Up for Success)
Ever feel like your team just isn’t getting it — no matter how many times you explain?It’s probably not them. It’s your instructions. 👉 Reflect today: Are you assuming your team can read your mind, or are you giving them crystal clear direction? Here’s the single best leadership advice I’ve ever received: 1️⃣ Write Instructions…
How to Clone Yourself and Scale Your Business with AI (Yes, Really)
Ever wish you could just clone yourself so someone else could handle the emails, write the blogs, answer the questions… while still sounding exactly like you? 👉 Good news, darling: Your wish just came true. Here’s how to duplicate your brain without a mad scientist: 1️⃣ Create a Custom GPTInside ChatGPT, go to “My GPTs”…
How to Build a Multi-Million Dollar SaaS Business from Scratch (Even as an Immigrant)
Never in my wildest dreams did I think a gypsy immigrant like me would build one of Australia’s biggest SaaS agencies… let alone retire my husband before 40 or impact thousands around the world 👉 Reflect today: Are you waiting for a “sign” before you start… or are you ready to be the sign? Here’s…
Think Reaching Thousands Is Impossible? Here’s Why It’s Not (And What to Do Instead)
When you finally see the real numbers behind your business goals, the first reaction is often panic:“How on earth am I supposed to reach THAT many people?!” 👉 Reflect today: Are you thinking too small about how big your reach can be — with simple, strategic action? Let’s bust that fear with facts: 1️⃣ You’re…
How to Build a Wildly Successful Business—Even If You Start with Nothing
Let me tell you something real… you don’t need to come from the “right” background to create something extraordinary. I’m proof of that. 👉 Reflect today: Are you telling yourself your background, education or circumstances are stopping you? Let this be your wake-up call—they’re not. 1️⃣ You Can Start From AnywhereBorn into a Gypsy heritage…
How To Build a 7-Figure Business From a Suitcase of Bikinis and Zero Contacts
When I arrived in Australia, I had: ❌ No laptop❌ No job❌ No money❌ No internet❌ No friends✅ Just a suitcase of bikinis and a boatload of grit. I cried. I panicked. Then I got curious.And that’s when the magic started… 👉 My neighbour let me use her computer (and gave me a few beers).👉…
How to Turn Every Video into a Visibility Powerhouse in 2025
Think your content is working hard enough for you? Let’s make it unstoppable. 👉 Reflect today: Are you leveraging every single video you create to its fullest potential? Here’s how to supercharge your visibility: 1️⃣ Transcribe Your VideosUse Descript (my fave tool!) to transcribe your videos. Turn those transcripts into blog posts, LinkedIn articles, Medium…
Why You Should NEVER Use a Webinar Platform’s Built-In Registration Form
Let’s clear up the confusion: If you’re hosting a webinar or livestream, don’t hand over your leads to someone else’s platform. 👉 Reflect Today: Are you building your business or theirs? Here’s why you should always build your own registration funnels (especially with Tekmatix): 1️⃣ You Own the DataWhen you build your own funnel, every…
How to Turn Every Piece of Content Into a Lifetime of Free Leads
What if you never had to chase leads again — and instead, every piece of content you’ve ever made just kept working for you forever? 👉 Reflect today: Are you waiting to “go viral”… or are you quietly building a spider’s web of discoverability? Here’s the truth no one’s telling you: 1️⃣ Every Post Is…
How to Make Instructions So Clear a 10-Year-Old Could Run Your Business (And Why That’s Exactly the Goal)
Let’s be honest:If your team is confused, making mistakes, or constantly asking questions — it’s not their fault. It’s yours. 👉 Reflect today: Could someone follow your instructions without having to read your mind? Here’s your 3-step clarity + scalability framework: 1️⃣ Write SOPs for a 10-Year-OldNot because your team isn’t smart — but because…