LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Crafting Your IP Framework: The Blueprint for Successful Products and Presentations
When crafting your IP framework, aim to keep it focused and structured. This journey isn’t just a course or a program—it’s the foundation for everything you offer, from memberships to books to keynotes! 👉 Reflect Today: Could your topic be structured into a journey that spans 3-12 stages? Here’s how to build a framework that…
Your Lead Magnet Is Your Free Trial!
Remember, your lead magnet is your free trial—a taster of YOU! It’s designed to convince people to buy your paid product without adding extra layers of complication. 👉 Reflect today: Are you using your lead magnet effectively to showcase your expertise? Here’s what to keep in mind: Your Marketing Is Your Free TrialFor most products…
Stop Waiting to Feel Confident—Get Camera-Ready by Doing!
Let’s be real—none of us are born camera-ready. We don’t just fall out of the womb knowing how to speak to a lens like a pro. It’s not natural, it’s not instinctive, and that’s why it feels so confronting. 👉 Reality Check: The only way to get good at presenting on camera is to EMBARRASS…
The Secret to Success: Be the Most Helpful Person in the Room
Spoiler alert: It’s NOT about having the biggest budget, the fanciest branding, or the most impressive logo. It’s not about the biggest following, the biggest brand deal, or looking like a magazine cover. 👉 Reality Check: The most successful person in the room is the most helpful person. Period. People don’t choose to buy from…
Streamline Your Scheduling: Eliminate Appointment Ping Pong for Good!
Nothing derails productivity (or sanity!) like endless back-and-forths just to book a meeting. Say goodbye to the scheduling dance and hello to a seamless appointment booking system that lets clients pick, pay, and confirm—whether it’s a discovery call, paid session, or consultation. 👉 Reflect Today: Are you still manually scheduling appointments? An automated booking link…
Winning Strategy: How Industry Awards Can Elevate Your Brand and Build Trust!
👉 Reflect today: Are you leveraging the power of industry awards to elevate your authority and visibility? Here’s why industry awards are a game-changing marketing strategy—and how to get started: 1️⃣ Awards Build CredibilityImagine being introduced as “Sarah Cordiner, Female Entrepreneur of the Year”—instant wow factor! Industry awards, no matter how niche, enhance your reputation…
Should You Use Free Trials or Let Your Marketing Do the Work?
Your lead magnet is your free trial! It’s the taste of your expertise that builds interest and convinces potential buyers to invest in your paid offers. Adding a full free trial can over-complicate things unless it’s for a high-ticket item. Here’s how to make your marketing work as that “taster” for everyday products. 👉 Reflect…
Stop Making Your URLs a Mouthful—Keep Your Slug Short and Sweet!
If you’re sharing your link on a podcast, stage, or social media, the last thing you want is a URL that sounds like a riddle from a cryptic crossword! 👉 Reality Check: Your slug (the bit after the slash in your URL) needs to be simple, memorable, and easy to say. Here’s how to get…
3 Essential Purposes of Your Website: Get Found, Build Your List, and Make Sales
Your website doesn’t need to be fancy—it just needs to do three key things: help people find you, get them on your list, and make sales easy. Here’s how to ensure your website covers these basics: 👉 Reflect Today: Does your website make it simple for visitors to connect, learn more, and buy? Here’s what…
Own Your Voice: Unleash Authenticity with Confidence and Energy!
We’ve all been there—feeling provoked, poked, and pressured to react, especially when it feels like your name, brand, or reputation is on the line. It’s natural to want to defend yourself or prove how much you care. But here’s the truth: Responding from an emotional place can end up causing more problems than it solves….