LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Should You Use Free Trials or Let Your Marketing Do the Work?
Your lead magnet is your free trial! It’s the taste of your expertise that builds interest and convinces potential buyers to invest in your paid offers. Adding a full free trial can over-complicate things unless it’s for a high-ticket item. Here’s how to make your marketing work as that “taster” for everyday products. 👉 Reflect…
Stop Making Your URLs a Mouthful—Keep Your Slug Short and Sweet!
If you’re sharing your link on a podcast, stage, or social media, the last thing you want is a URL that sounds like a riddle from a cryptic crossword! 👉 Reality Check: Your slug (the bit after the slash in your URL) needs to be simple, memorable, and easy to say. Here’s how to get…
3 Essential Purposes of Your Website: Get Found, Build Your List, and Make Sales
Your website doesn’t need to be fancy—it just needs to do three key things: help people find you, get them on your list, and make sales easy. Here’s how to ensure your website covers these basics: 👉 Reflect Today: Does your website make it simple for visitors to connect, learn more, and buy? Here’s what…
Own Your Voice: Unleash Authenticity with Confidence and Energy!
We’ve all been there—feeling provoked, poked, and pressured to react, especially when it feels like your name, brand, or reputation is on the line. It’s natural to want to defend yourself or prove how much you care. But here’s the truth: Responding from an emotional place can end up causing more problems than it solves….
Boost Your Income Streams Without Adding Overheads
Once you know all the ways you currently make money, the next step is to expand on that without reinventing the wheel. Here’s the magic: that “lump of meat” in your head is a goldmine. Instead of creating whole new services with new overheads, think about extracting what’s already there and turning it into a…
Pricing Your Membership? Here’s a Simple Rule to Get Started!
If you’re struggling to price your membership, here’s a rule of thumb that applies whether you’re targeting individuals or large corporations. It keeps things straightforward and appealing to potential members, and it can help create consistent revenue for you. 👉 Reflect Today: What would it cost for someone to spend an hour one-on-one with you?…
How to Build Unshakeable Confidence as an Entrepreneur: Stop Comparing Yourself to Others
The quickest way to crush your confidence is by comparing your Day 1 to someone else’s Year 15. Of course you’re going to feel small if you’re stacking your starting point against their decade of growth and progress. It’s time to flip that mindset! Instead of focusing on where THEY are, look at where YOU…
Fuel the Fire: Double Down on What Works
Did you know that some of the most successful blog posts on your site could be years old? Vintage content, as I like to call it, often continues to bring in traffic—and Google Analytics can tell you exactly which ones are doing the heavy lifting. 👉 Reflect today: Are you leveraging the success of your…
The Actions You Take Today Shape Your Future
Ever thought about how the small steps you take today can transform your future? Your future self will thank you for the bold decisions and consistent effort you put in now. 👉 Reflect today: Are you making choices today that your future self will look back on and say, “Thank you”? Here’s how to future-proof…
Your Must-Have Pinned Video for Business Success
Ready to make your social media profile work for you? Here’s a simple but powerful tip: 📌 Create a Pinned Video Intro PostIntroduce yourself! Keep it casual:“Hey, I’m [Your Name], and I’m passionate about [What You Do]. I help [Your Audience] achieve [Their Goal] through my [Courses/Programs]. Want to learn more? Check out my Linktree!”…