LATEST ARTICLES BY SARAH CORDINER
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Published author and qualified industry leader in education & course creation
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How to Improve Email Deliverability and Get More Emails into Your Customers’ Inboxes
One of the biggest frustrations business owners are facing right now isn’t creating emails. It’s getting them delivered. If you’ve noticed lower open rates, more skipped emails, or inconsistent deliverability, you’re definitely not alone. Over the past few months, providers like Gmail, Hotmail, Outlook, Yahoo and Bing have significantly tightened their spam filtering and privacy…
How to Reactivate Old Clients Without Sounding Salesy
One of the biggest mistakes business owners make is thinking every email should go to everyone. It shouldn’t. The more relevant your message is to the person receiving it, the higher your conversion rates will be. Here’s how I approach it. 1ļøā£ Stop Sending the Same Email to Everyone A general newsletter has its place….
How to Build, Nurture, and Sell with Email Marketing in the next 90 Days
The Email Marketing Mastery workshop replay is now available. If your email list is sitting there gathering dust, your inbox is overflowing, your leads are not being followed up and your email marketing only happens when you suddenly remember it exists, this workshop is for you. Inside the training, I show you how to: š…
How To Use Automations To Make Sales While You Sleep
One of the biggest mistakes I see business owners makeā¦ ā¦is trying to manually run a business in a world where everyone else is using automation. And honestly? You simply cannot scale today without technology. Not because youāre lazy. But because there are only so many hours in a day. If you are:š Manually following…
How to Reactivate Old Leads and Past Clients (Before Spending Money on More Marketing)
One of the biggest mistakes I see business owners make is thisā¦ They’re constantly chasing new leads. While completely ignoring the hundreds of people who already know, like and trust them. Here’s the reality: It’s almost always easier to sell to someone who’s already bought from you than someone who’s never heard of you. 1ļøā£…
How Often Should You Email Your Mailing List?
How Often Should You Email Your Mailing List? So many people are terrified of writing to their email listā¦.. or just forget to do it – and this is BAD for your business! You wouldnāt have friends that you never ever speak to, would you??? Contacts have joined your mailing list for a reason –…
Behind the Business – Day 4: Update Your Email Template, Embed Live Google Sheets into Website Pages, and Putting Your Income on Autopilot
The Husbeast bought me a āWitchcraftā book for my birthday this week, and I am most disappointed to share that there is no spell in it for: āinstantly becoming a hot-mum-Victoria-Secrets-model, with a bajillion dollars in the bankā; so off to work we go! Welcome to Behind the Business Day 4, where I share what…
21 Ways to Scale Your Business
Watch the full workshop Recording below: 21 Ways To Scale Your Business There is a big difference between GROWTH and SCALE. Trust me, I know. Back in 2012 I moved from Europe to Australia, and dreamed of ‘growing’ my small education and training company to a BIG fancy operation with an office full of staff…
Critical Changes To Email Requirements For Businesses – New Email Sending Rules From 1st February 2024
There are BIG changes coming up for email sending compliance and deliverability, and if youāre a business it is CRITICAL that you take action on thisā¦. If you havnāt got these basic changes in place in your email settings before 1st February 2024, your emails are going to stop reaching peopleās inboxes and go straight…
How To Automate Your Student Emails For Online Courses [PLUS Real Automation Example]
How To Automate Your Student Emails For Online Courses [PLUS Real Automation Example] Keeping in touch with your learners is a great way to keep them progressing and completing your courses. You really want to get your students to complete your entire course – when they do, they get the full results of your program,…