LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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The New (and much better) Way Of Getting Leads And Making Sales
‘Edu-preneurship’ and ‘Edu-marketing’ are the new ways of generating leads, impacting your market, positioning yourself as the authority in your field and of course, making more sales! Think ‘content marketing’ but on super-intergalactic steroids! It’s about moving away from ‘selling’, and instead creating a following by educating and informing your market (but doing so…
Learners Are The New Buyers
Sales are dead. The consumer has switched to giving their cash to the one who has the answer to their questions – the Edupreneur. In this article I will share with you why any business owner who wishes to survive in business today, must stop selling and start educating. “Education is not the filling of…
How to use a business mistake to enhance your reputation
Making it right when you’ve got it wrong: How to use a business mistake to enhance your reputation Today when I arrived at the office, I was faced with an entire team of panic-stricken staff, some tears, and looks of dread-laden terror. I knew something had gone wrong. Really wrong. As a company that…
What is the role of the adult educator in the welfare to work sector?
There’s a lot to be said about our roles as educators – and they don’t get easier when you have a class full of adults. I’m a Trainer and CEO of a company that runs various activities and training initiatives for the long-term unemployed, benefit claimants, and offenders – often referred to as the ‘welfare…