LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Dealing With SEVERE AI ANXIETY
I’ve just come home from an AI conference in Mexico and I’m sitting with a feeling I wasn’t expecting….. Severe AI anxiety. And that’s uncomfortable to admit as someone who teaches tech for a living. For the first time in over 20 years, I’m feeling proper, deep-seated, gut-turning imposter syndrome; and a sense of deep…
Want to Hack the Internet and Multiply Your Leads?
Start Building Your Spider Web of Content Still telling yourself you’ll “start marketing properly” once the budget allows?Still waiting for a team, a funnel, or an ad spend? Let me lovingly call that out:You don’t need more money.You need more content strategy. I see you, legend. You’ve got so much value to share. You’ve got…
Building Your Brand: Why You Are the Ultimate Business Asset
What makes some entrepreneurs soar while others stay stuck in the shadows for years?It’s not fancy tech. It’s not a shiny funnel.It’s not even a killer product. It’s you. Not your logo. Not your color palette.YOU are the brand.You are the magnet.You are the most powerful business asset you’ll ever have. I see you, legend….
How to Use AI Image Generation to Create Scroll-Stopping Marketing Graphics (Without Designers or Photoshoots)
Most business owners are still duct-taping tools together — email software here, CRM over there, calendar somewhere else — and wondering why their brand looks chaotic.But now, you can create any marketing image you want with AI… in seconds. 👉 Reflect Today: Are you still spending hours in Canva or paying designers when AI could…
“But What If They Say Something Mean?” — Flip the Script
That sneaky fear again…“What if people say something horrible about me?” Here’s my favourite response:What if they say something kind? You’re stuck imagining the worst-case scenario……but what if you’re actually about to change someone’s life? 1. Shift the Spotlight Instead of “They might hate me,” try “They might thank me.”Because they will. Those DMs that…
“What If I Don’t Sell My Course?” — Here’s the Reality Check You Need
Ah, that old chestnut.“But what if I don’t sell any?” Let’s flip that thought on its head: You’re already not selling any—because you haven’t made the course yet.So guess what? You’re at rock bottom, darling. The only way from here? Up. 1. No Course = No Sales The fear of not selling is keeping you…
Hate Filming Yourself? Here’s How to Master Talking Head Videos Without a Breakdown
If just the idea of pressing record makes your pits sweat, your heart race, and your brain completely freeze—you’re not alone. Even the most seasoned creators forget their own name when the red light blinks on. But here’s the truth, legend:Your message is meant to be seen.And your audience? They’re waiting to connect with you….
The Power of Visibility: You Will Change Lives
There’s something magical that happens the moment you stop hiding and start showing up. Not polished.Not perfect.Just present. When you speak your truth, share your story, and lead with purpose—you don’t just grow your brand… you change lives. And yes, that includes your own. You’re Not Just Creating Content. You’re Creating Ripples. Every video. Every…
6 Ways to Make Your Speaking, Coaching, Consulting & Course Business More Profitable
Use Automation and AI to do your outreach for you Tech and automation, combined with AI Employees (all available in Tekmatix) Identify Your Products and Services: Determine what products or services you will offer, such as courses, coaching, consulting, services, bootcamps, memberships – and how much you will charge, and what will be included in…
What Is an IP Framework—and Why You Need One
Your expertise is gold—but how do you package it to stand out and show you mean business? That’s where an IP framework comes in! 👉 Reflect Today: Are you showcasing your expertise in a way that’s easy for your audience to grasp? Here’s why creating your own IP framework could be your next power move:…