LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Turn a Webinar or Video Into a Lead Magnet in Minutes (With AI)
You don’t need to create a lead magnet from scratch. Here’s how to turn a webinar, workshop or video you’ve already recorded into a branded eGuide and workbook with AI, put it behind an opt-in form and deliver it automatically, plus the prompts I use.
How to Create Lead Magnets in Minutes Using AI and Content You Already Have
One of the biggest myths in business is that lead generation is complicated. It isn’t. Most people are simply overcomplicating it. They’re sitting there trying to invent the perfect lead magnet. The perfect freebie. The perfect giveaway. The perfect funnel. Meanwhile, they’re already sitting on enough content to create dozens of lead magnets today. And…
How to Clone Your Homepage 100x to Reach More Customers
Want a slightly ninja marketing strategy? Stop trying to make ONE homepage speak to absolutely everybody. Instead, create multiple highly targeted versions of your core page for the different audiences you serve. Think about it. If your business serves multiple locations, you could create pages specifically for: Or perhaps you serve multiple industries. Create versions…
How to Turn Your Email Signature into a Passive Lead Generation Machine
This Marketing strategy is a slightly weird one… YOUR EMAIL SIGNATURE. Yep. That boring little bit of text sitting underneath every email you send can actually become a passive lead generation tool. Think about how many emails you send every week. Customer enquiries. Supplier conversations. Networking follow-ups. Team introductions. Sales conversations. General business emails. Every…
Why Teaching People How to Use Your Software Is Your Best Sales Strategy
Here’s one of the biggest mistakes SaaS businesses make: They spend all their time trying to convince people to buy… Instead of showing people what the software can actually do. Because when people understand how something works… They’re far more likely to use it. And eventually… Buy it. So how do you sell your SaaS…
How to Understand the Difference Between Websites, Funnels, Sales Pages and Opt-In Pages in Tekmatix
Websites, funnels, sales pages, landing pages, opt-in pages… What on earth is the difference between them all? 😅 The simplest way to understand it is this: Everything is a web page. A homepage is a page. A contact page is a page. A sales page is a page. An opt-in page is a page. A…
How to Build a Reactivation Campaign to Bring Back Past Buyers
One of the biggest mistakes I see business owners make is constantly chasing new customers… While completely forgetting about the people who have already bought from them. Your existing customers already know you. They already trust you. They’ve already invested in you once. So before you spend another dollar trying to find new leads… Ask…
How to Build a Community That Keeps Customers Coming Back
Here’s one question every SaaS founder and business owner should be asking: “Are my customers just buying my product… or are they becoming part of something bigger?” Because products can be replaced. Communities can’t. One of the most powerful retention strategies isn’t adding another feature. It’s creating a place where your customers genuinely want to…
How to Increase Sales with Payment Plans, Annual Promotions and SEO Landing Pages
Want one of the easiest ways to make more money in your business? Make it easier for people to buy. That’s it. Most business owners spend all their time trying to get more leads. When often the bigger opportunity is improving the conversion of the leads they already have. And one of the simplest ways…
How to Get More Free Traffic by Creating Searchable Content Online
Around 80% of the income I’ve generated over my 20+ years in business has come from something ridiculously simple: Posting content online. No massive advertising budget. No huge fancy marketing team. Just me and my fake fingernails going clippity-clap on a keyboard. And today? It’s easier than ever. Because you’ve now got AI helping you…