LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How To Build a Personal Brand That Makes People Want To Buy From You
Your business is not just your logo. It’s not your fonts.It’s not your colour palette.It’s not your Canva templates. It’s YOU. Your energy.Your personality.Your story.Your weirdness.Your values.Your way of making people feel. And honestly? The biggest mistake I see business owners make is trying so hard to look “professional” that they become completely forgettable. People…
How To Map Your Customer Journey and Turn Leads Into Sales
Your leads are not “just names on a list”. They are future customers sitting in your business pipeline, quietly waiting for the right offer, the right follow-up, and the right next step. If someone has opted into your freebie, downloaded your guide, attended your webinar, joined your list or enquired with you… They are a…
You Cannot Overpost. You Cannot Overshare. That’s a Myth.
Let’s clear this up properly. 1️⃣ More Content Is Not a Problem. It’s an Advantage. Does it matter if you publish content as well as what your content creator is doing? No. The more the merrier. More content means: I would rather have 10 opportunities for someone to find me than two. Every single time….
What’s Actually Happening on Social Media in 2026 (And Why You Can’t Ignore It)
Let’s get real about the landscape. 1️⃣ Social Media Is No Longer Optional 69% of the world are now active social media users. That’s nearly 6 billion people on an 8-billion-person planet. If you are not on social media as a business owner, you are actively opting out of access to over half the planet….
How I Generated Millions Without Ads (And What Most Business Owners Get Wrong)
Over the last 20 years, more than 80% of the millions of dollars I’ve made has come from organic and content marketing. Not ads.Not viral hacks.Not gimmicks. Just consistent marketing fundamentals done properly.And this is exactly what I taught inside my AI Marketing Bootcamp.Because here’s the thing most people misunderstand about marketing… They think they…
The Only Marketing Methods That Have Worked for Me (Consistently for Over a Decade)
Let’s talk marketing — the stuff that actually works…and the stuff that flops like a dead fish. I’m not interested in trends, hacks, or shiny tactics that work for five minutes and then disappear. What I am interested in is patterns.And after more than a decade in business, the pattern is very clear. Here’s what’s…
How to Know When You’re Ready for Paid Ads
Before you throw money at Facebook, let’s get real about your numbers. Because clarity = confidence, and confidence = conversion. 👉 Reflect Today: Are your funnel stats telling you it’s time to scale with ads — or keep building organically? Here’s the strategic way to decide: 1️⃣ Track Your Earnings Per Page ViewOnce you’ve run…
Understanding the Difference: Opt-in Pages, Sales Pages, Landing Pages, Websites, and Funnels!
If you’ve ever heard all these words and thought, “Wait, aren’t they all just… pages?” — you’re absolutely not alone! 👉 Reflect Today: Are you clear on how each page fits into your marketing system? Here’s your quick guide: 1️⃣ Opt-in PageA standalone page where you collect email addresses—usually offering something free in return. 2️⃣…
Transform Your Business: Create Your Own Digital Clone!
Feeling overwhelmed by the constant need to show up, reply to emails, create content, film videos, write blogs, post on socials, and grow your business all at once? Well friend, let me blow your mind with something revolutionary… 👉 Reflect Today: What if you had a virtual version of YOU—one that knew your tone, your…
Marketing as Self-Expression: Your Passion is Your Legacy
Tired of feeling like marketing is just another chore? Like it’s just a “must-do” to sell your stuff? Let me flip that perspective for you and unlock something much deeper and more beautiful… 👉 Reflect Today: What if marketing wasn’t about pushing products, but about expressing your passion, sharing your voice, and contributing to the…