LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Making it right when you’ve got it wrong: How to use a business mistake to enhance your reputation
Today when I arrived at the office, I was faced with an entire team of panic-stricken staff, some tears, and looks of dread-laden terror. I knew something had gone wrong. Really wrong. As a company that promotes itself as ‘training development experts’, we had conducted a mail-out campaign the day before to over 1,000 prospective…