LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How To Create an IP Framework That Makes Your Business Look Instantly More Valuable
One of the fastest ways to increase the perceived value of what you do… …is to stop teaching random information and start packaging your expertise into a FRAMEWORK. Because people don’t buy “information”. They buy:💜 Structure💜 Clarity💜 A pathway💜 A step-by-step process💜 A transformation they can visualise This is why frameworks work so well. An…
How To Use ChatGPT To Create 365 Social Media Posts In Your Brand Voice
Can we all just take a moment to appreciate how absolutely BONKERS this is? We are now living in a world where you can literally train AI to write content in YOUR voice. YOUR personality.YOUR style.YOUR energy.YOUR teaching approach. And honestly? Business owners who learn how to leverage this are going to move SO much…
How To Create 365 Pieces of Content Without Running Out of Ideas
One of the biggest myths in content marketing is: “I don’t know what to post.” No. You don’t know how to STRUCTURE your ideas. Because if you actually understand your industry properly, there are literally HUNDREDS of things you could be talking about. And this is why I teach business owners to create content pillars….
How To Use Claude Cowork AI To Automate Your Business & Save Hours Every Week
Most business owners are still using AI like a calculator… Meanwhile some of us are building entire AI WORKFORCES. This week I delivered my live CLAUDE COWORK MASTERCLASS where I showed exactly how I’m using AI to: And honestly… The room collectively lost its mind a few times 😂 Because once you SEE what AI…
How To Create a Link Page That Turns Followers Into Customers
One of the biggest mistakes I see business owners make on social media is this: They create content……but forget to tell people where to GO next. Every single piece of marketing should include a call to action. A next step.A link.A place for people to continue the journey with you. Because attention without direction does…
How To Build a Personal Brand That Makes People Want To Buy From You
Your business is not just your logo. It’s not your fonts.It’s not your colour palette.It’s not your Canva templates. It’s YOU. Your energy.Your personality.Your story.Your weirdness.Your values.Your way of making people feel. And honestly? The biggest mistake I see business owners make is trying so hard to look “professional” that they become completely forgettable. People…
How To Map Your Customer Journey and Turn Leads Into Sales
Your leads are not “just names on a list”. They are future customers sitting in your business pipeline, quietly waiting for the right offer, the right follow-up, and the right next step. If someone has opted into your freebie, downloaded your guide, attended your webinar, joined your list or enquired with you… They are a…
Building Your Brand: Why You Are the Ultimate Business Asset
What makes some entrepreneurs soar while others stay stuck in the shadows for years?It’s not fancy tech. It’s not a shiny funnel.It’s not even a killer product. It’s you. Not your logo. Not your color palette.YOU are the brand.You are the magnet.You are the most powerful business asset you’ll ever have. I see you, legend….
6 Ways to Make Your Speaking, Coaching, Consulting & Course Business More Profitable
Use Automation and AI to do your outreach for you Tech and automation, combined with AI Employees (all available in Tekmatix) Identify Your Products and Services: Determine what products or services you will offer, such as courses, coaching, consulting, services, bootcamps, memberships – and how much you will charge, and what will be included in…
The Power of Simple Membership Models: Your Expertise is Enough
Think you need fancy bells and whistles to create a membership? Think again! ???? Reflect today: Are you overcomplicating your membership offer, when the real value is YOU? Here’s what works (and why it’s worth every penny): 1️⃣ Your Expertise Has ValueA simple monthly Q&A call with you—where members can ask their burning questions and…