LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How To Create a Link Page That Turns Followers Into Customers
One of the biggest mistakes I see business owners make on social media is this: They create content……but forget to tell people where to GO next. Every single piece of marketing should include a call to action. A next step.A link.A place for people to continue the journey with you. Because attention without direction does…
How To Build a Personal Brand That Makes People Want To Buy From You
Your business is not just your logo. It’s not your fonts.It’s not your colour palette.It’s not your Canva templates. It’s YOU. Your energy.Your personality.Your story.Your weirdness.Your values.Your way of making people feel. And honestly? The biggest mistake I see business owners make is trying so hard to look “professional” that they become completely forgettable. People…
How To Map Your Customer Journey and Turn Leads Into Sales
Your leads are not “just names on a list”. They are future customers sitting in your business pipeline, quietly waiting for the right offer, the right follow-up, and the right next step. If someone has opted into your freebie, downloaded your guide, attended your webinar, joined your list or enquired with you… They are a…
Building Your Brand: Why You Are the Ultimate Business Asset
What makes some entrepreneurs soar while others stay stuck in the shadows for years?It’s not fancy tech. It’s not a shiny funnel.It’s not even a killer product. It’s you. Not your logo. Not your color palette.YOU are the brand.You are the magnet.You are the most powerful business asset you’ll ever have. I see you, legend….
6 Ways to Make Your Speaking, Coaching, Consulting & Course Business More Profitable
Use Automation and AI to do your outreach for you Tech and automation, combined with AI Employees (all available in Tekmatix) Identify Your Products and Services: Determine what products or services you will offer, such as courses, coaching, consulting, services, bootcamps, memberships – and how much you will charge, and what will be included in…
The Power of Simple Membership Models: Your Expertise is Enough
Think you need fancy bells and whistles to create a membership? Think again! 👉 Reflect today: Are you overcomplicating your membership offer, when the real value is YOU? Here’s what works (and why it’s worth every penny): 1️⃣ Your Expertise Has ValueA simple monthly Q&A call with you—where members can ask their burning questions and…
The Secret to Progress? Patience + Consistency
Let’s stop overthinking it: if you’re showing up, tweaking, testing, and tracking — you are making progress, even if it’s not instant. 👉 Reflect Today: Are you giving your strategy enough time to actually work before you change direction? Here’s the reminder you might need: 1️⃣ Tiny Steps CountEven small forward movement is still forward…
Planning an Event? Get More Signups & Maximize Profit!
Hosting a workshop, webinar, or in-person event? Whether it’s free or paid, you need a system that brings in attendees effortlessly—and keeps your process streamlined for future events! 👉 Reflect today: Are you setting up your events in a way that attracts the most signups and runs smoothly every time? Here’s what we’ll cover: 1️⃣…
Simplify to Sell: How to Market Multiple Offers Without Confusing Your Audience
If you’re a multi-passionate entrepreneur (guilty as charged), chances are you’ve got a delicious buffet of offers—courses, coaching, memberships, workshops, services. And while that’s amazing, here’s where most people go wrong… 👉 Reflect Today: Are you accidentally overwhelming your audience by offering everything at once? Let me share a hard-earned truth:A confused mind never buys.Here’s…
ONLY 20 DAYS TO GO!The FunnelsonFire Workshop is almost here!
https://www.youtube.com/post/UgkxoIbJ9_whyFYQK1ykqIauBtlkHxQZ4hIR In just 20 days, I’ll be going LIVE to help you map out, monetise, and automate your entire customer journey – from stranger to sale and beyond. 🎯 This is for you if you: ✅ Don’t have a clear customer journey mapped out✅ Don’t have your funnels planned or automated yet✅ Are creating content…