LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Start a Profitable Membership Without Creating New Content Every Month
One of the BIGGEST questions I get asked about memberships is: “What do I actually need to include?” And right behind that: “Do I have to create brand-new content every single month?” NO. There are no membership police. There is no magical rulebook that says your membership must contain 47 courses, weekly calls, daily content,…
What a million dollars of memories actually looks like…
(and no, I’m not talking about the bank balance) I was scrolling back through my camera roll this week and got a bit teary, not gonna lie. Because when we’re deep in the day-to-day of running a business, we forget to stop and look at what we’ve actually built… And what I saw wasn’t revenue…
THE LEGENDS LAB: Where Experts Become Known
You don’t need more information. You need a room full of people doing the work with you. That’s exactly what Legends Lab is. A membership for coaches, consultants, course creators and experts who are done watching from the sidelines… and ready to become well-known in their field. Inside, you get: 💜 Live workshops and masterclasses…
Why Students Quit Your Course at Module 2 (and How to Fix It)
Your online course isn’t confusing because of the content… it’s confusing because of the missing outcomes. Most course creators start by recording videos. Then they wonder why students stall at Module 2. Here’s the fix I teach every course creator (and the thing my postgrad in curriculum design drilled into me)… Start with clearly defined,…
Think bigger. Move bolder. Become legendary.
Here’s the truth nobody tells you about growing a business. It’s not the ideas that hold you back.It’s not the tech.It’s not even the time. It’s doing it alone. That’s exactly why I built the Legends Lab. No outdated theory. No fluff. Just the strategies, AI tools and systems I’m using in my own businesses……
What should you charge for your membership?
Legend, this is one of the questions I get asked the most. And most people answer it by guessing… then undercharging. Lots of things affect your price: 💜 Your experience💜 Your credentials💜 How well known you are But my formula starts with one simple number: your hourly rate. If someone booked a paid 60-minute one-on-one…
How To Stop Perfectionism From Killing Your Business Growth
Introduction I need more business owners to hear this: Pretty is not always where the power is. Honestly? Some of the most profitable things I have EVER created looked rough as guts. Not polished.Not designer-made.Not covered in fancy branding. Just useful. Because most people are not sitting there thinking:💜 “Oooh what a beautiful Canva template”💜…
How to Calculate the Exact Number of People You Need to Reach to Hit Your Revenue Goals
Introduction One of the biggest mistakes business owners make is obsessing over everything except the one number that actually matters. Revenue. Not logos. Not websites. Not branding. Not business cards. Not the latest shiny software. Revenue. And revenue comes from marketing. Which means you need to know exactly how many people you need to get…
How To Turn One Piece of Content Into a Podcast, YouTube Video and 10 Social Posts
Introduction One of the biggest mistakes I see business owners making with content… …is creating EVERYTHING from scratch. A new idea for every platform.A different strategy for every channel.Completely separate workflows for blogs, podcasts, videos and socials. No wonder everyone’s exhausted. Meanwhile… The smartest creators are taking ONE idea……and multiplying it across the internet. This…
How To Use Blogging and SEO To Get Free Traffic From AI
One of the biggest mistakes business owners are making right now… …is ONLY posting on social media. Because social media posts disappear FAST. But blog posts? Blog posts become searchable digital assets sitting on the internet working for you 24/7. And do you know where AI tools like ChatGPT, Gemini and Claude are pulling a…