LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Discovering Your Purpose: From What You Do to What You Teach
When deciding what to teach, try shifting the question from “What should I teach?” to “What do I do?” This subtle change can help you create a more authentic and powerful framework for your audience. Here’s how to tap into your unique journey to build your course: 👉 Reflect Today: What experiences and challenges did…
Make Your Videos Accessible with Transcripts & Captions!
Want to add professional captions and transcripts to your course videos? Descript is a fantastic tool for quick, AI-based video editing, audio editing, and auto-captions. Here’s how to make it work for you: 👉 Reflect Today: Are your videos accessible to all your audience, including those who prefer or need captions? Here’s the breakdown: Automatic…
Gamification in Courses: Do You Really Need It?
Let’s get real—when was the last time you signed up for a course and thought, “I really hope there’s a game in here”? Probably never. Most learners just want clear, actionable answers without unnecessary fluff. 👉 Reflect today: Are the features in your course genuinely enhancing the learning experience, or are they just adding complexity?…
The Secret to Effortless Video Creation: Keep Recording, Edit Later
Let’s be real—filming yourself on camera can feel like trying to hug a cactus in a tornado 🌪️🌵But if you want to teach, lead, and sell online, video is non-negotiable.So let me give you the one simple rule that will change EVERYTHING about how you film… 👉 Reflect Today: How many hours have you lost…
How to Overcome Camera Anxiety and Speak Like a Pro on Video
Feel like you’re turning into a malfunctioning robot the second you hit record? Yep. You’re not alone. Welcome to the human race! 👉 Reflect Today: Have you convinced yourself you’re “just not good” on camera… or is it simply that your body is reacting to FEAR CHEMICALS? Let’s break this down. Nobody—and I mean nobody—falls…
Master Your Presentations: Why Watching Yourself is the Ultimate Teaching Tool
Every time I run a presentation, workshop, or webinar, I go through the agony (yes, agony!) of watching it back. But guess what? This is the best teacher you will ever have! 👉 Reflect today: When was the last time you reviewed your own presentation? What did you learn? Why Reviewing Your Own Videos Will…
How to Use Free Webinars to Build Authority and Generate Leads on Autopilot
Want to position yourself as the go-to expert in your field AND bring in a steady stream of leads all year round? The answer is simple: run free training sessions. 👉 Reflect Today: When’s the last time you hosted a live webinar to showcase your expertise and serve your audience? If the answer isn’t “this…
Your Lead Magnet Is Your Free Trial!
Remember, your lead magnet is your free trial—a taster of YOU! It’s designed to convince people to buy your paid product without adding extra layers of complication. 👉 Reflect today: Are you using your lead magnet effectively to showcase your expertise? Here’s what to keep in mind: Your Marketing Is Your Free TrialFor most products…
Should You Use Free Trials or Let Your Marketing Do the Work?
Your lead magnet is your free trial! It’s the taste of your expertise that builds interest and convinces potential buyers to invest in your paid offers. Adding a full free trial can over-complicate things unless it’s for a high-ticket item. Here’s how to make your marketing work as that “taster” for everyday products. 👉 Reflect…
Stop Making Your URLs a Mouthful—Keep Your Slug Short and Sweet!
If you’re sharing your link on a podcast, stage, or social media, the last thing you want is a URL that sounds like a riddle from a cryptic crossword! 👉 Reality Check: Your slug (the bit after the slash in your URL) needs to be simple, memorable, and easy to say. Here’s how to get…