LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Turn Your Membership Into a 12-Month Marketing Machine
This is where things get really smart… Because instead of constantly trying to come up with new marketing…You use what you’re already doing to sell itself. 💜 Plan ahead (if your industry allows it)If you’re not in a fast-moving space like AI or tech… Plan your full 12 months. Why?Because the longer you have to…
Turn Your Membership Into a Visual Journey (That Sells for You)
This is one of those things that is so simple……but wildly underused. And it can completely change your conversion rate. 💜 People don’t just buy content… they buy a journeyA list of workshops? Meh.A calendar? Functional… but boring. But when people can SEE where they’re going…Now you’ve got attention. 💜 Turn your offer into a…
How to Structure Your Membership Portal (So It’s Not a Mess)
This is where most people completely mess it up… They dump EVERYTHING into one big course……and then wonder why their members can’t find anything. Let’s fix that. ???? Every resource should be its own “course”One webinar = one courseOne workbook = one courseOne checklist = one course Not because it looks pretty…Because it makes everything…
Build Your Membership Portal the Right Way (Even If Your Brain Is Fried)
Alright… let’s simplify the hell out of this. Because this is where most people get overwhelmed… and then do nothing. ???? Start with ONE core “Start Here” areaYou don’t need 50 lessons.You need clarity. – Welcome message– How to book a call– How to cancel– How to join your community That’s it. Done. ???? Not…
How to Boost Your Blog Traffic and YouTube Views at the Same Time (The Smart Creator’s SEO Hack)
If you’re creating videos — even short, no-talking reels — and you’re not turning them into blog posts, you’re leaving serious reach and SEO power on the table. ???? Here’s the magic formula:Video + Blog = Algorithmic Love. ???? Why It Works ???? Here’s the HackWhen you embed your YouTube video into your blog post,…
“What If I Don’t Sell My Course?” — Here’s the Reality Check You Need
Ah, that old chestnut.“But what if I don’t sell any?” Let’s flip that thought on its head: You’re already not selling any—because you haven’t made the course yet.So guess what? You’re at rock bottom, darling. The only way from here? Up. 1. No Course = No Sales The fear of not selling is keeping you…
“What If It Fails?” — Here’s the Real Failure No One Talks About
You’re sitting there not launching your product, course, book, or offer because you’re scared it won’t make money? Here’s the kicker:???? Not launching guarantees you won’t make money.Your fear is already manifesting the exact outcome you’re worried about. The Truth About Fear and Failure No Offer = No IncomeYou’re not making sales because you haven’t…
“Just Repurpose Everything” — A Realisation Worth Its Weight in Funnels
One of the juiciest mic-drop moments from our recent workshop was this: “I think my biggest takeaway is it’s just repurpose everything. Repurpose, repurpose, repurpose. I used to overthink it — thinking I had to create something different for every platform. But now I see that one thing can be repurposed across everything. The IP…
How to Turn Your Knowledge Into an Online Course That Sells (Even If You’re Starting From Scratch!)
How to Turn Your Knowledge Into an Online Course That Sells (Even If You’re Starting From Scratch!)Think building a course is only for tech experts or big influencers?Think again. If you have knowledge, you have a product. Reflect Today:What questions do people always ask you?Those answers could be your next income stream. You don’t need…
How to Overcome Imposter Syndrome and Teach With Confidence (Even If You Feel Like You’re “Not an Expert”)
Think you’re not qualified enough to launch a course or coaching program?Think again. Because the truth is: expertise isn’t about perfection—it’s about perspective. Reflect Today:What’s really stopping you from sharing what you already know? Chances are, it’s not lack of knowledge.It’s that little voice whispering, “Who am I to teach this?”Here’s how to quiet the…