LATEST ARTICLES BY SARAH CORDINER

 

Published author and qualified industry leader in education & course creation

Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.

Why AI Won’t Impact Your Content Marketing and SEO - sarahcordiner.com

Why AI Won’t Impact Your Content Marketing and SEO

Why AI Won’t Impact Your Content Marketing and SEO I’ve seena LOT of people complaining and freaking out that content marketing and SEO are now ‘dead’, because everyone is using AI as search engines now… Well, first of all, ‘everyone’ isn’t… Secondly, SEO and content marketing isn’t dead – it’s evolving WITH AI. Ok, hear…

Read More...
Creating Content is NOT About Going Viral – here’s what REALLY matters.. - sarahcordiner.com

Creating Content is NOT About Going Viral – here’s what REALLY matters..

Creating Content is NOT About Going Viral – here’s what REALLY matters.. In a world of vanity metrics and ‘fame’ as goals for many content creators – here’s why you need to STOP worrying about YOUR popularity (self-centered marketing) and instead focus on answering your your audiences QUESTIONS – which is actually what increases your…

Read More...
What is the most powerful form of marketing? - sarahcordiner.com

What is the most powerful form of marketing?

What is the most powerful form of marketing? Edu-marketing is the most powerful form of marketing that there is. When you SHOW people what you know, what you can do – by actually HELPING them in your marketing content; you will never have to ‘sell’ again. When people EXPERIENCE your expertise, instead of your sales…

Read More...
How To Do Marketing PROPERLY In Your Business If You Want To Make ANY Sales -sarahcordiner.com

How To Do Marketing PROPERLY In Your Business If You Want To Make ANY Sales

How To Do Marketing PROPERLY In Your Business If You Want To Make ANY Sales Too many business owners are using the ‘scatter gun and hope for the best’ method of marketing; and then wonder why they are not making any sales. Marketing MUST have a strategy and a system behind it all. In this…

Read More...