LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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Why Fear of Looking Silly Is Holding Back Your Business Growth
People tell me all the time: “Sarah, I’ll do ANYTHING to grow my business.” Anything? Brilliant. You’ll walk across hot coals. Jump out of a plane. Climb the highest mountain barefoot. Swim across an ocean. Ride a goat naked into the sunset if that’s what it takes. Fantastic. Will you post a 12-second video pretending…
Why Teaching People How to Use Your Software Is Your Best Sales Strategy
Here’s one of the biggest mistakes SaaS businesses make: They spend all their time trying to convince people to buy… Instead of showing people what the software can actually do. Because when people understand how something works… They’re far more likely to use it. And eventually… Buy it. So how do you sell your SaaS…
How to Create a Master Email Template That Increases Conversions
If you rebuild every email from scratch, you’re wasting time—and probably forgetting important calls to action. Every email platform, whether you use Tekmatix, HighLevel, ActiveCampaign, Mailchimp or something else, allows you to create a reusable master template. This becomes the foundation for every email you send. 1️⃣ Create One Master Template Build a simple template…
How to Grow Your Business Faster with Marketing, AI and Simple Systems That Actually Work
Have you ever looked at another business and wondered how they seem to be everywhere? They’re posting. Getting enquiries. Booking clients. Growing their audience. Landing opportunities. And meanwhile, you feel like you’re working twice as hard for half the result. After more than 20 years in business, I’ve learned something important: Business growth isn’t usually…
How to Build an Authentic Personal Brand That Actually Stands Out Online
Let’s get over ourselves for a minute. Seriously. We spend SO much time worrying about looking professional, polished, intelligent, credible and perfectly put together that sometimes we completely edit the HUMAN out of our personal brand. But what are we actually here for? To help people. To connect. To teach. To make an impact. And…
How to Use Collaborations and AI to Reach More People Without Spending a Fortune on Marketing
One of the fastest ways to grow your business isn’t advertising. It’s borrowing trust. And one of the best ways to do that is through collaborations. Now, I much prefer the word collaboration over partnership. The word partnership makes me want to run for the hills. But collaboration? That’s different. A collaboration can be as…
How to Turn Speaking, Meetings and Conversations Into Marketing Content
Want to know one of the easiest ways to create MORE marketing without creating more work? Stop throwing away the content you’re already creating every single day. Seriously. Your meetings are content. Your Zoom calls are content. Your presentations are content. Your workshops are content. Your client questions are content. Your speaking gigs are content….
How to Increase Sales with Payment Plans, Annual Promotions and SEO Landing Pages
Want one of the easiest ways to make more money in your business? Make it easier for people to buy. That’s it. Most business owners spend all their time trying to get more leads. When often the bigger opportunity is improving the conversion of the leads they already have. And one of the simplest ways…
How to Get More Free Traffic by Creating Searchable Content Online
Around 80% of the income I’ve generated over my 20+ years in business has come from something ridiculously simple: Posting content online. No massive advertising budget. No huge fancy marketing team. Just me and my fake fingernails going clippity-clap on a keyboard. And today? It’s easier than ever. Because you’ve now got AI helping you…
How to Use Podcasts and Speaking Opportunities to Grow Your Audience and Get More Clients
If I had to start my business again tomorrow with no audience… No followers. No email list. No social media reach. No website traffic. I’d do exactly what I did the first time. I’d borrow somebody else’s audience. Because one of the fastest ways to grow your business is to get yourself in front of…