LATEST ARTICLES BY SARAH CORDINER

 

Published author and qualified industry leader in education & course creation

Subscribe above to join my email community for up to date tips, information and guidance from me on creating online courses, education business development, education leadership, commercialising your expertise and creating and publishing your own profitable education-based products and services.

How to Increase Sales with Payment Plans, Annual Promotions and SEO Landing Pages

How to Increase Sales with Payment Plans, Annual Promotions and SEO Landing Pages

Want one of the easiest ways to make more money in your business? Make it easier for people to buy. That’s it. Most business owners spend all their time trying to get more leads. When often the bigger opportunity is improving the conversion of the leads they already have. And one of the simplest ways…

Read More...
How to Get More Free Traffic by Creating Searchable Content Online

How to Get More Free Traffic by Creating Searchable Content Online

Around 80% of the income I’ve generated over my 20+ years in business has come from something ridiculously simple: Posting content online. No massive advertising budget. No huge fancy marketing team. Just me and my fake fingernails going clippity-clap on a keyboard. And today? It’s easier than ever. Because you’ve now got AI helping you…

Read More...
How to Use Podcasts and Speaking Opportunities to Grow Your Audience and Get More Clients

How to Use Podcasts and Speaking Opportunities to Grow Your Audience and Get More Clients

If I had to start my business again tomorrow with no audience… No followers. No email list. No social media reach. No website traffic. I’d do exactly what I did the first time. I’d borrow somebody else’s audience. Because one of the fastest ways to grow your business is to get yourself in front of…

Read More...
How to Use Short-Form Video Marketing to Grow Your Business and Get More Clients

How to Use Short-Form Video Marketing to Grow Your Business and Get More Clients

Can I tell you a secret? The business owners winning right now are not necessarily the smartest. They’re not necessarily the most qualified. And they’re definitely not the ones spending weeks perfecting every piece of content. They’re simply the ones showing up. And one of the fastest ways to do that in 2026 is through…

Read More...
How to Use Organic Content Marketing to Drive Free Traffic & Sales

How to Use Organic Content Marketing to Drive Free Traffic & Sales

Organic marketing. Yes, really. My Google Analytics shows very clearly that over 70% of my traffic and leads come from organic content. Not ads.Not partnerships.Not hacks. Content. And not just in the last 12 months.Consistently. For over a decade. Let’s break this down properly. 1️⃣ What Is Organic Content, Really? Organic content is anything you…

Read More...
⏳ Just 21 Days Away: Million Dollar Memories Workshop!

⏳ Just 21 Days Away: Million Dollar Memories Workshop!

Have you ever sat down to write a post, email, keynote or video script and thought: “I know I have the PERFECT personal story for this…I just can’t remember what it was!” You stare at the blinking cursor. You try to remember when it happened, who was there, what you learned and whether you’ve already…

Read More...
How to Grow Your Business Without Paying for Ads

How to Grow Your Business Without Paying for Ads

Here’s a question every business owner should ask themselves: How can I get in front of more of my ideal customers… without spending thousands on advertising? For many new businesses… The answer isn’t Facebook Ads. Or Google Ads. It’s organic marketing. Because before you spend money buying attention… Learn how to earn it. Here’s what…

Read More...
How to Use Claude AI to Rewrite Old Blog Posts for Massive Traffic

How to Use Claude AI to Rewrite Old Blog Posts for Massive Traffic

One of the questions I get asked all the time is: “Sarah, I’ve been away from my business for a while. How do I start again without feeling like I’m back at square one?” The first thing I want you to know is this: You’re not starting from scratch. You’re starting from experience. The market…

Read More...
How to Write AI-Optimized Blog Posts That Rank on Google and AI Search

How to Write AI-Optimized Blog Posts That Rank on Google and AI Search

Can I tell you something that most business owners completely overlook? They spend hours creating content… Then they never look at it again. Meanwhile, some of their best-performing content is sitting quietly on their website doing all the heavy lifting. And now that AI search is becoming mainstream, that’s becoming an even bigger missed opportunity….

Read More...
Why Blogging, SEO, AEO and AI Search Matter More Than Ever

Why Blogging, SEO, AEO and AI Search Matter More Than Ever

Can I tell you one of the biggest mistakes business owners are making right now? They’re still creating content as though it’s 2020. They’re focused on chasing likes. Chasing followers. Chasing viral posts. Meanwhile, the internet has completely changed. People aren’t just Googling anymore. They’re asking AI. They’re opening ChatGPT. They’re opening Gemini. They’re opening…

Read More...