LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Research YouTube and Instagram Trends With AI Without Getting Yourself Banned
Warning… This kind of marketing research can get a little bit ninja. And if you use certain scraping tools incorrectly, you could potentially get yourself restricted or banned. So don’t say Sarah told you to go rogue, okay? There are now incredibly powerful tools that can analyse publicly available online content and help you understand…
🌟 Automate Nurturing and Selling with Tekmatix 🌟
https://youtube.com/shorts/bsCKC_08Plg?feature=share 👉 Reflect today: What if your system could handle all the nurturing and selling for you while you focus on creating content and driving traffic? With Tekmatix, that’s exactly what happens. How to Build a Seamless Marketing and Automation Model: 1️⃣ Focus on MarketingYour primary role is driving traffic and growing your audience. Use…
How to Turn a Webinar or Video Into a Lead Magnet in Minutes (With AI)
You don’t need to create a lead magnet from scratch. Here’s how to turn a webinar, workshop or video you’ve already recorded into a branded eGuide and workbook with AI, put it behind an opt-in form and deliver it automatically, plus the prompts I use.
How to Create Lead Magnets in Minutes Using AI and Content You Already Have
One of the biggest myths in business is that lead generation is complicated. It isn’t. Most people are simply overcomplicating it. They’re sitting there trying to invent the perfect lead magnet. The perfect freebie. The perfect giveaway. The perfect funnel. Meanwhile, they’re already sitting on enough content to create dozens of lead magnets today. And…
How to 25x Your Conversions: The Power of Speaking on Real Stages
Speaking at live, in-person events has been one of the most powerful marketing strategies I’ve used throughout my entire career. Yes, online gives you scale. You can potentially reach thousands of people from your laptop. But there is something completely different about standing in a REAL room with REAL humans. The audience might be smaller……
Why Fear of Looking Silly Is Holding Back Your Business Growth
People tell me all the time: “Sarah, I’ll do ANYTHING to grow my business.” Anything? Brilliant. You’ll walk across hot coals. Jump out of a plane. Climb the highest mountain barefoot. Swim across an ocean. Ride a goat naked into the sunset if that’s what it takes. Fantastic. Will you post a 12-second video pretending…
Why Teaching People How to Use Your Software Is Your Best Sales Strategy
Here’s one of the biggest mistakes SaaS businesses make: They spend all their time trying to convince people to buy… Instead of showing people what the software can actually do. Because when people understand how something works… They’re far more likely to use it. And eventually… Buy it. So how do you sell your SaaS…
How to Grow Your Business Faster with Marketing, AI and Simple Systems That Actually Work
Have you ever looked at another business and wondered how they seem to be everywhere? They’re posting. Getting enquiries. Booking clients. Growing their audience. Landing opportunities. And meanwhile, you feel like you’re working twice as hard for half the result. After more than 20 years in business, I’ve learned something important: Business growth isn’t usually…
How to Build an Authentic Personal Brand That Actually Stands Out Online
Let’s get over ourselves for a minute. Seriously. We spend SO much time worrying about looking professional, polished, intelligent, credible and perfectly put together that sometimes we completely edit the HUMAN out of our personal brand. But what are we actually here for? To help people. To connect. To teach. To make an impact. And…
How to Use Collaborations and AI to Reach More People Without Spending a Fortune on Marketing
One of the fastest ways to grow your business isn’t advertising. It’s borrowing trust. And one of the best ways to do that is through collaborations. Now, I much prefer the word collaboration over partnership. The word partnership makes me want to run for the hills. But collaboration? That’s different. A collaboration can be as…