LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How AI Acts as Your CFO, Operations Manager and Business Intelligence Analyst
I no longer want to enter a management meeting and ask: “So… what’s going on in the business?” I want to arrive already knowing what is happening. Then I can ask the far more valuable questions: “Why is this happening?” “What needs our attention?” “What are we going to do next?” That is why I…
How to Create an AI Email Assistant That Automatically Drafts Replies
“I could never let AI reply to my emails—it wouldn’t sound like me.” Actually, it can. The secret is not asking AI to guess how you would respond. You train it using the emails you have already written. Here is the three-step process I use with Claude Cowork. 1️⃣ Analyse Your Sent Emails Ask Claude…
How to Train Claude AI to Reply to Your Emails Like You
“I could never let AI reply to my emails—it wouldn’t sound like me.” Actually, it can. The secret is not asking AI to guess how you would respond. You train it using the emails you have already written. Here is the three-step process I use with Claude Cowork. 1️⃣ Analyse Your Sent Emails Ask Claude…
How to Use Claude Fable 5 to Audit and Upgrade Your AI Skills
The most powerful way to use a smarter AI model isn’t always to create more stuff. Sometimes it’s to improve everything you’ve already built. New landing pages are exciting. New apps are exciting. New documents are exciting. But before you start producing another mountain of content, ask yourself: Could this stronger AI model improve the…
How AI Acts as Your CFO, Operations Manager, and Business Analyst Every Week
What if you started every week with a report showing: ✅ What is happening financially✅ Which deadlines need your attention✅ Where performance is slipping✅ What your customers are asking about✅ Which tasks are overdue✅ Where your next sales opportunities may be That is exactly why I created my automated weekly CFO report. Every Sunday, my…
How to Use Claude AI to Organise Your Email Inbox and Find Missed Opportunities
What valuable opportunities could be hiding inside your inbox right now? A speaking enquiry? A potential client? An important delivery you forgot to complete? One of my students used Claude to review her inbox and discovered potential speaking opportunities worth tens of thousands of dollars that she hadn’t noticed. Here’s how you can use AI…
How to Integrate Your WordPress Website with Tekmatix for Better Marketing Results
One of the questions I get asked all the time is: “Sarah, I’ve got a WordPress website. Do I need to rebuild everything inside Tekmatix?” Not necessarily. If you’ve spent years building your website, you don’t have to throw it away overnight. In fact, I still have an old WordPress site that’s been around for…
How to Use Zapier MCP with Claude AI for Advanced Business Automation
Claude’s native connectors may already be enough for what you need. But what if your email provider isn’t available natively—or the connector doesn’t support the actions you want Claude to perform? That’s where a Zapier MCP connection can help. MCP officially stands for Model Context Protocol. But in Sarah language, I call it a multi-channel…
How to Connect Claude AI to Gmail and Automate Your Email Workflow
Imagine asking AI to review your inbox, find information, prepare replies and help you stay organised. That is possible—but before connecting AI to your business email, you need to understand the permissions you’re granting. Here’s how to connect Claude Cowork to your inbox more safely. 1️⃣ Use the Claude Desktop App Open the actual Claude…
How to Use AI for Email Marketing, Inbox Management and CRM Automation
If you don’t have email marketing in place, you are leaving money on the table. You can create brilliant social media content, attract followers and get plenty of attention—but if you’re not moving those people onto your email list, you’re building your business on borrowed land. Algorithms change. Platforms disappear. Reach drops. But your email…