LATEST ARTICLES BY SARAH CORDINER

 

Published author and qualified industry leader in education & course creation

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How To Run Special Sales Without Damaging Your Brand Trust

Ever launched a birthday or seasonal sale… only to realise you accidentally devalued your offer? 👉 Reflect today: Are your sales celebrating your brand or quietly eroding its trust? 1️⃣ Celebrate Without Discounting YourselfBusiness birthdays, EOFY sales, Black Friday, International Chihuahua Day – all great reasons to create an offer. But don’t just slash prices…

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