LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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How to Grow Your Business in a Tough Market Without Starting Over
If you’ve been feeling like business has become harder lately… You’re not imagining it. After more than 20 years in business, I can honestly say this is one of the toughest markets I’ve ever seen. Years ago, I could publish one Facebook post and fill a workshop. Today? It might take five posts a day…
If People Can’t Find You, They Can’t Buy From You
One of the biggest reasons business owners struggle to generate leads isn’t because they’re bad at what they do. It’s because people can’t find them. I can’t tell you how many times someone has said to me: “Sarah, I’m not getting any business.” So I Google them. And they don’t exist. Or if they do…
How to Improve Email Deliverability and Get More Emails into Your Customers’ Inboxes
One of the biggest frustrations business owners are facing right now isn’t creating emails. It’s getting them delivered. If you’ve noticed lower open rates, more skipped emails, or inconsistent deliverability, you’re definitely not alone. Over the past few months, providers like Gmail, Hotmail, Outlook, Yahoo and Bing have significantly tightened their spam filtering and privacy…
How to Reactivate Old Clients Without Sounding Salesy
One of the biggest mistakes business owners make is thinking every email should go to everyone. It shouldn’t. The more relevant your message is to the person receiving it, the higher your conversion rates will be. Here’s how I approach it. 1️⃣ Stop Sending the Same Email to Everyone A general newsletter has its place….
🎥 Your 21-Day Video Confidence Journey Starts in 10 Days
In just 10 days, we kick off the 21-Day Walk & Talk Video Challenge… and if you’ve been putting off showing up on video, this is your sign. 👀 Imagine what could change in just 21 days:✨ More confidence on camera✨ More consistency creating content✨ More visibility for your business✨ More people connecting with you…
How to Manage Multiple Business Email Addresses From One Inbox
Let’s be honest… Most business owners have email chaos. You’ve got: 💜 Your business email 💜 Your personal email 💜 Your support email 💜 Your admin email 💜 Maybe a second business 💜 Maybe a personal brand 💜 Maybe another domain entirely And before you know it, you’re spending half your life switching between inboxes…
How To Use Automations To Make Sales While You Sleep
One of the biggest mistakes I see business owners make… …is trying to manually run a business in a world where everyone else is using automation. And honestly? You simply cannot scale today without technology. Not because you’re lazy. But because there are only so many hours in a day. If you are:💜 Manually following…
How to Reactivate Old Leads and Past Clients (Before Spending Money on More Marketing)
One of the biggest mistakes I see business owners make is this… They’re constantly chasing new leads. While completely ignoring the hundreds of people who already know, like and trust them. Here’s the reality: It’s almost always easier to sell to someone who’s already bought from you than someone who’s never heard of you. 1️⃣…
How to Spend More Time Doing What You Love and Less Time Doing What You Hate in Business
Let’s be honest. One of the biggest lies we tell ourselves as business owners is: “I have to do everything.” No, you don’t. In fact, one of the fastest ways to burn yourself out is trying to do every single task yourself. Because here’s the reality. The things you would happily do for free… The…
How to Get Free Traffic From AI, Content Marketing, and a Simple Link Page
One of the biggest mistakes I see business owners making is creating lead magnets… And then hiding them. They spend hours creating a free guide, checklist, webinar, template or resource. And then wonder why nobody is downloading it. Well… If nobody knows it exists, it can’t collect email addresses. 1️⃣ Your Lead Magnet Needs Visibility…