LATEST ARTICLES BY SARAH CORDINER
Published author and qualified industry leader in education & course creation
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What Is a Customer Journey (and How to Use It to Increase Sales Automatically)
This is one of those things that sounds complicated……but is actually ridiculously simple once you get it. 💜 A customer journey = your sales stagesThat’s it. It’s just a visual way of seeing:👉 Who hasn’t bought yet👉 Who has bought👉 What they’ve bought At the most basic level: Lead → Customer Done. 💜 You can…
How to Make More Money Without Hustling Harder: 10 Smart Marketing Strategies for Business Growth
Introduction If you’re like most business owners, you’ve probably wondered how to increase revenue without working longer hours, adding more stress, or constantly chasing new opportunities. The good news is that making more money doesn’t always require more hustle. Often, it simply requires better marketing, smarter systems, and leveraging the tools already available to you….
How to Automate Your Business: The Top 10 Workflows Every Business Owner Needs (2026 Guide)
Why Automation Is the Smartest Move You’ll Make This Year Let’s be honest. Most business owners are drowning in admin… chasing leads, sending emails, updating records, following up manually… and wondering why they feel constantly behind. Meanwhile, the smartest operators? They’ve quietly built systems that do the work for them. “Automation isn’t about replacing you……
Business Owners: Here are 8 Automations That Are CRITICAL To Switch On In Your Business…
Business Owners: Here are 8 Automations That Are CRITICAL To Switch On In Your Business… If you’re a business owner, these 8 automated workflows grow your business FOR YOU, on AUTO-PILOT! And the BEST bit? We’ve already built them all FOR YOU inside Tekmatix! 1. Welcome Email Sequence This is a series of emails that…
Unlock 80% More Time: Must-Have Business Automations That Drive Sales While You Sleep
1. What Is A Workflow (And Why You Absolutely Need One) A workflow is simply a pre-created set of actions your system follows once a trigger occurs. Imagine: Yes, it’s real, and yes, it’s yours for the taking. 2. Understand The Power Of The Trigger A trigger is what starts your workflow, like: Triggers are…
Behind the Business – Day 4: Update Your Email Template, Embed Live Google Sheets into Website Pages, and Putting Your Income on Autopilot
The Husbeast bought me a ‘Witchcraft’ book for my birthday this week, and I am most disappointed to share that there is no spell in it for: ‘instantly becoming a hot-mum-Victoria-Secrets-model, with a bajillion dollars in the bank’; so off to work we go! Welcome to Behind the Business Day 4, where I share what…